How can you use Sun Tzu's Art of War for your nonprofit? Recently I bought a book called The Art of War plus the Art of Marketing by Sun Tzu and Gary Gagliardi. I had never read the art of war, …
10 Tips To Write a Better End-of-Year Nonprofit Appeal
Are you working on your end of year appeal right now? What are you doing? An in-house mailing, acquisition mailing or both? For those of you playing along at home, What's an in-house …
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How to make a splash! Marketing Your Nonprofit Educational Programs
I've never told anyone about this before... I'm about to share a secret that can help keep your association in the black. What can you do to help your association succeed, and how can you get …
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Getting that second donation-interview with Melinda Snow Olson
Today we're chatting with Melinda Snow Olson. Melinda Snow Olson has been a marketing executive, small business owner, top-of-her-class MBA, university strategy instructor, and marketing process …
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Before and After: How to improve your annual report cover
So a very long time ago, I made an annual report. It was... special. I showed it to a board member and she actually burst out laughing. I showed it to a friend of mine and she smirked and said, "nice …
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7 steps to succeed with crowdfunding
Have you ever thought about doing a kickstarter or indiegogo campaign for your nonprofit? Recently I was approached by a board member of a nonprofit to give them feedback on their indiegogo …
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