Are you telling these 4 kinds of stories?

Mazarine Treyz: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising, and today I’m interviewing Vanessa Chase Lockshin of The Storytelling Non-Profit. We go back a couple of years at least, three years now of being friends and talking about business and storytelling and nonprofits. Vanessa Chase Lockshin: I think so. I think […]

We need endings

What can you give your donor? Endings. Your appeal letter, your annual report, your grant proposal, your case statement, your capital campaign, your newsletter, your website, all of these places can provide an ending for your donor, and put clean finished edges on 10 minutes of their lives. Like my friend Vanessa Chase of The […]

Get to know your donor’s digital body language

This is Mazarine Treyz of Wild Woman Fundraising, and today I am talking with Mr. Greg Warner of iMarketSmart, who will be speaking at our Nonprofit Leadership Summit on September 27-29th, 2016. So Mr. Greg Warner, who are you and what do you do? GW: Okay. I am CEO of MarketSmart, and you’re right, the […]

How can you make your nonprofit writing more persuasive?

Yesterday we talked about what makes people turn around their criticism about your nonprofit when you’re speaking about your cause in person. If you haven’t read that post yet, go read it now. I’ll wait. Are we back? What about if you’re WRITING to people instead of talking with them (and listening to them?)   […]

7 ingredients for the perfect nonprofit enewsletter

I’ve seen so many bad nonprofit newsletters. And some really good ones! What sets the good ones apart? For example, Pesticide Action Network. Their newsletter is ALWAYS interesting, and ALWAYS full of useful advice, even when the topic may seem dry or hopeless (like bee colony collapse). I’ve included an example from the Smithsonian e-newsletter […]