The 5 Most Dangerous Donation Page Mistakes & How You Can Fix Them
Last week I went to London to speak at the Institute of Fundraising’s National Fundraising Convention. At the convention, I shared some tips and tools I’ve found useful when helping people click donate on your nonprofit website. Your whole website, from the moment someone lands there, can tell people if you’re trustworthy or not. One […]
Getting so psyched to go to London!
Have you heard of the National Fundraising Convention? The Institute of Fundraising in London is putting it on in July 2015. Oh happy day! They have invited me to speak about how to get people to click donate on your nonprofit website. If you’ll be at the conference, I’ll be speaking at 11am in Room […]
5 Types of Matching Gift Letters Every Nonprofit Should Be Sending
Hi everyone! Do you want more matching gifts? Yes? Well, then today I’m gifting you a guest post by Adam Weinger, President of Double the Donation. In a less professional world, you and 12 friends could paint ‘MATCHING GIFTS’ on your bare chests and parade around town. Everyone would learn about how easy it is […]
How to make every donor want to give to you
Recently I was reading Marie Forleo’s How to Make Every Man Want You. Why? Well, a friend recommended it, and I had been reading Marie’s blog for years, and had never read her book. So I wanted to see what the fuss was about. It was a well written book, it kept my attention, and […]
Sneak peek inside my business
This is my annual report! 🙂 It’s made with love to catch you up on what I’ve been up to-and where I’m going. I’ve started doing annual reports to reflect on the year-and to be transparent with you about where I am with this work of fundraising empowerment, and what I’m looking forward to doing. […]
Should you be worried about your appeal letter?
It’s time to start sending out your appeal. Should you be worried? Well, if you haven’t done the background work to make your letter successful, then YES. You should be worried. What is that background work that makes your letter successful? 80% of your success depends on this