This annual report helped their appeal raise over $460,000
Here’s an exclusive interview with YWCA Cincinnati annual report creator Nancy Spivey. Their annual report (combined with their appeal letter) made them over goal, which was over $449,000! How did they do it? What made it so successful? What did their donors say? Here’s the answer! Mazarine Treyz: So I was looking at your annual […]
It’s a beautiful 2015 nonprofit annual report
I got this SWEET annual report that I just had to share with you! On the envelope, it said: “Mazarine, I’ve been reading your blog taking your webinars and trying to incorporate some of your suggestions into this impact report. Thank you for all your help!” -Juliane McLean This story from Maddie says, “Teen […]
7 ingredients for the perfect nonprofit enewsletter
I’ve seen so many bad nonprofit newsletters. And some really good ones! What sets the good ones apart? For example, Pesticide Action Network. Their newsletter is ALWAYS interesting, and ALWAYS full of useful advice, even when the topic may seem dry or hopeless (like bee colony collapse). I’ve included an example from the Smithsonian e-newsletter […]
This book could make people open your year end fundraising email
I can already hear you. Mazarine, this isn’t a fundraising book! Mazarine, this book looks like it’s just for the business world! Mazarine, are you going to the dark side? My answers to you are 1. Yes it is 2. Not only them 3. And NO. What’s Cashvertising all about? For a minute, let me […]
My pet peeves as a sponsor
If you’re calling for sponsorships in the next few months, and you’re scared, I feel you. I’ve gotten a lot of sponsorships, but I’ve gotten lots of rejections too. It’s scary to get rejected, even if it’s happened before. Even if you prepare yourself for it. That’s why I’d like to confess to you what […]
18 Email Subject Line Strategies That Will Increase Your Open Rates
Are you tasked with sending out your nonprofit’s e-newsletter? Has it been a few weeks or a few months since you sent out your last one? Is it because you get discouraged? Do you wish you knew better ways to get people to open your enewsletter? If so, read on! Change your subject […]