Since 2003, I have been studying fundraising. I’ve learned how to raise money with direct mail, grants, phone-a-thons, sponsorships, and more.
Throughout all of that time, my nonprofit clients would ask me, “But how can we get ongoing operational support?” And I never had an answer. Until today.
Let’s face it. If you’re wondering how to create deeper connections with your donors, creating and branding a monthly giving or sustainer program can keep your nonprofit on your donor’s radar. It’s not just an opportunity to help your cause. It’s a way to steward your donors and make them feel special.
Monthly giving can provide a steady income stream for your nonprofit that will not be subject to the whims of funders or corporate sponsorship budgets.
What is monthly giving?
Monthly giving is also known as sustainer giving. It is when a donor automatically gives you money every month directly from their bank account.
Why would you want to start a monthly giving program?
When a donor becomes a monthly donor, it’s easier for you to help them feel like they’re part of a special club, and help them become more involved with your nonprofit. When they become monthly donors, you can send them reminders on what their donations are helping to accomplish, and help them feel good for being involved. Because of Robert Cialdini’s principle of reciprocity, when you give your monthly giving program a unique name and treat these donors with extra care, they will want to give to you even more.
Plus, if you’re looking to start your major gifts program, monthly donors can become major donors simply by giving just a little more each month.
But it’s tough out there these days. It seems like everyone has a nonprofit and everyone’s asking for money all the time!
How do you stand out from the crowd and make your monthly giving program really shine?
This 5 week e-course is all about how you can start your own monthly giving program, stop chasing grants, and start resting easy, knowing your monthly giving program will sustain your operations for a long time to come!
Monthly giving pays off.
According to a recent article in The Nonprofit Times, monthly donors have some of the strongest retention rates in the business. They write, “Retention among donors giving one-time gifts is between 41 and 50 percent, while donors enrolled in a monthly giving program are retained 70 to 80 percent of the time.”
In a nutshell, what are some of the benefits of monthly donors?
- You will dramatically increase your annual income
- Build a better relationship with your donors
- Donors will keep giving longer
- Monthly giving revenue is predictable
- Lower your fundraising costs
- Income will grow over time
- Monthly giving is convenient
Does all of this sound good to you? Yes?
How do you get started with monthly giving?
If you’re like most of us in small fundraising shops, you’re doing everything you can right now just to keep your head above water.
How could you add this to your already full plate?
Imagine how wonderful it would be not to have to do costly 5,000 piece mailings with only a 3% return.
Imagine how you could not only stop having to solicit money so often, but work on appreciating donors instead, which is much more fun!
In this 5 week e-course, Fantastic Monthly Giving, we’re going to make it easy for you. We’ll include lots of examples, templates, and more to help you get your monthly giving program off the ground and into the air!
This e-course is the perfect primer to starting your monthly giving program. In it, you’ll learn how to identify potential monthly donors in your list, market your monthly giving program to your current donors, create a welcome package for your monthly givers, welcome emails that really embrace your newly loyal donors, and how to retain monthly givers for years to come.
Here’s what you’ll learn:
This 5 week e-course is all about how you can get loyal donors, a steadier stream of income now, and make more money long term too!
|Week 1: Starting monthly giving
|Week 2: Making Donors Aware of Monthly Giving
|Week 3: Welcoming your new monthly givers
|Week 4: Thanking monthly givers
|Week 5: How to upgrade and retain monthly givers
What is an E-course?
An e-course is written material, sent to you every week, in a printable format. It will also include a recorded webinar. We created this format so that you can go at your own pace, and fit the e-course into your busy schedule. Here’s a sample of the e-course.
Is it live?
One person asked, is it a live webinar that I’ll need to login to attend? It is not a live webinar. Because of everyone’s busy schedules, we are making this e-course of written material, plus a recorded webinar, so that you can learn this information exactly when it is convenient for you.
How long will the course take me to complete?
The course will take roughly 2 hours a week.
Will there be printable materials?
Yes! Every week you will get an email with an attached pdf that you can print and put into a binder.
Will there be any opportunities to ask questions?
Absolutely! You can email me unlimited emails for the duration of the course.
Will there be practice exercises to complete?
Yes, there will be practice exercises to complete. I include worksheets and templates in all of my webinars and e-courses. I believe that if you apply your learning instantly, then it sticks!
Is there a money-back guarantee?
YES! If you are not satisfied for any reason, I offer a 30 day money-back guarantee.
This is a course that can help you stop depending on grants and start getting that ongoing operational support that you need.
I can’t wait to hear from you!
About the trainer:
Mazarine Treyz, BA, (Bard College), is the author of the popular Wild Woman’s Guide to Fundraising. Her book was named as one of the Top 10 books of 2010 by Beth Kanter, CEO of Zoetica and author of The Networked Nonprofit.
In 2003 Mazarine wrote her first grants for Indonesian nonprofit Yayasan Emmanuel. In 2005 she co-founded a nonprofit called “The Moon Balloon Project” on the south shore of Boston, MA. Since that time she has raised over $1M for various local, national, and international nonprofits with appeals, emails, grants, sponsorships, and more.
- –Association of Fundraising Professionals National
- –National Fundraising Convention, IFC, UK
- –The United States Olympic Committee
- –MidValley Development Officers
- –BirdsCaribbean, Jamaica
- –National SBA Small Business Week
- –Willamette Valley Development Officers
- –The Scleroderma Foundation National Leadership Conference
- –Meals on Wheels National training seminars and conference
- –University of Portland’s Master’s in Nonprofit Management program and many others.
Ms. Treyz has taught hundreds of national and international nonprofits how to fundraise since 2009. Ms. Treyz created the first Fundraising Android Apps in 2010. In 2012 she published The Wild Woman’s Guide to Social Media, which got a 5 star rating from Nonprofit.About.com in 2013. In 2013 she published Get the Job! Your Fundraising Career Empowerment Guide, which also got a 5 star rating from Nonprofit.About.com.
Robin Scurto (verified owner) –
Thanks to the clear instruction in your monthly giving e-course, we have begun to roll out our monthly giving campaign. We received two new donors to our organization with just one email announcing this new giving option! Our season has just started with a full page ad in the program. I’m ready with my tracking sheet and premiums to include in their hand written thank you notes. Thanks for your methodical presentation of this process!
Development and Marketing Associate
Lone Tree Arts Center, Denver, Colorado