You’re not Doing Major Gifts? You’re not Alone.

Are you wondering how to start or grow your major gifts program?

For most of us, we are wondering how to grow our major gifts with few resources.

Because, let’s face it, major gifts are mostly being snapped up by the universities and healthcare. According to the California Community Foundation,

“The nonprofit/charitable sector sits in the context of the major giving wars of the so-called “eds and meds” — higher education institutions and medical centers. In Los Angeles, USC and UCLA have more than 750 fundraising staff members!

How does a homeless shelter, domestic violence prevention center or at-risk youth mentoring organization with just one or two people working on fundraising compete with that?

90% of nonprofits do not have a major gifts officer or even a major gifts strategy.”

Yet according to GivingUSA, 72% of gifts in the US come from individuals.

According to Kim Klein, author and editor of over 15 fundraising books, Major gifts are the best way to fundraise.

Lack of a major gifts program is seriously hurting your nonprofit. This is where the money for your programs is. This is where your operational and unrestricted money is.  But if you don’t ask for it, you won’t get it.

Maybe your problem is you don’t know who to ask.

Or maybe your problem is you don’t know how to get ready for an ask.

Or perhaps you don’t know HOW to ask.

This 4 part Major Gifts masterclass will solve all of these problems.

How can you start to emphasize with your major donors, and know where they’re coming from?

How can you overcome a lack of donor data, or a fear of asking?

You can learn how to overcome every hurdle in major gifts with our 4 session Major Gifts Masterclass series.


You can grow your major gifts program step by step with this four class master series.

Each class will take you step by step through how to move your current donors into major gifts, how it feels to be asked for a major gift, how to make the ask, and we will end with a clinic where you can practice your ask in a group of supportive peers. All classes will be recorded so you can review at your leisure, or share with others on your team.

Your investment for this four class series is just $307

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Join us.

Claire Axelrad

Major Gifts Masterclass One: Donor-Centered Moves Management: Cultivation and Stewardship Solutions to Love Your Donor to the Next Level

Presented by Claire Axelrad, J.D., CFRE

Class One Date: October 6th, 2015

Time: 10am – 11am, PT

Have you ever wondered when it’s right to ask a major donor for a gift?

How do you know when it’s time to ask?

This webinar will lead you step by step to the point of readiness. No more guessing. It will become crystal clear when your prospect is primed for your ask, and since every donor is different, you’ll learn to develop a multitude of different cultivation options — different strokes for different folks. Arm yourself with the “Get to 100” system so that you avoid cultivation paralysis — a truly dreaded disease that will destroy all of your hard work unless you are mindful.

If you’ve been curious about moves management and how that might work for your organization, this webinar is for you. You’ll learn:

  • How moves management works
  • Key drivers that move donors towards greater commitment
  • How to develop personal cultivation and stewardship plans
  • How to make moves via social media
  • How to choreograph and measure your moves to know when you’re ready to ask.

Each class is one hour long from 10am PT (1pm ET) on October 6th, October 8th, October 13th, October 15th, 2015


Major Donor Masterclass Two: How it feels to be asked for a major gift with Jay Love of Bloomerang

Have you ever wanted to get into the mind of a major donor?

What makes them tick?

Why would they give to you?

Our innovative second masterclass will cover how it feels to be asked for a major gift. In this class you can ask questions of a major donor, Jay Love, and you’ll learn how you can get into your major donor’s mind and heart.

Class Two Date: October 8th, 2015

Time: 10am PT-11am PT, 1pm ET-2pm ET

Each class is one hour long from 10am PT (1pm ET) on October 6th, October 8th, October 13th, October 15th, 2015

Claire Axelrad

Major Donor Masterclass ThreeHow to Ask for a Major Gift – Step by Step – with Art and Heart

Class Three Date: October 13th, 2015

Time: 10am PT-11am PT, 1pm ET-2pm ET

Our third class deals with how to make the ask, and we will end with a clinic where you can practice your ask in a group of supportive peers. Join us. Your investment is $307 $287, a small fraction of the average major gift, and that early-bird discount ends on 9/22.

If you cannot make one class, we will have all of the recordings available to you.

Taught by Claire Axelrad, J.D., CFRE

Making an effective ask – an offer your donor can’t refuse — is not that difficult, provided you know what to do.

Unfortunately, there are some common mistakes folks make when asking for gifts — and much of this stems from fear and inadequate preparation.

To overcome this fear requires training, inspiration, information, planning and practice.

How much more money could you raise if you felt more confident that you were walking into a situation that was primed for success?

This webinar will give you tips to make asking a joyful experience, both for the solicitor and the prospect. Takeaways:

  • 3 Keys to Overcome Asking Anxiety
  • Get the Visit
  • Determine Your Ask Amount
  • Prepare and Practice
  • How to Open
  • Make your Passionate Pitch
  • Conversation: Listen and Observe
  • Specific Ask
  • Silence is Golden
  • Overcome Resistance
  • Close and Follow Up
  • 10 Key Words and Phrases
  • Avoid Common Pitfalls

Each class is one hour long from 10am PT (1pm ET) on October 6th, October 8th, October 13th, October 15th, 2015

Major Donor Masterclass Four: Practice Clinic

Date: October 15th

Time: 10am PT (1pm ET)

Now you’ll have a chance to put your learning into practice!

Here’s a clinic where you can put into practice what you’ve learned. Now you can try making your major gift asks with Claire Axelrad and other students in a warm, supportive atmosphere.

This class is normally $307, but until 9/22 our early bird price is $ 287. 

This is a fraction of a major gift for a nonprofit.

Even for small nonprofits, our class cost will pay for itself many times over.

Invest in your major gifts program this year.

Join us.

Frequently Asked Questions:

What if I have to miss a class?

Don’t worry. All of the classes will be recorded and sent to you at the end of the series, along with the slides.

What if I’ve never had a major gift program? 

You’ve come to the right place! This series will help you learn how to start cultivating donors to become major donors, and learn how they think, and finally, to ask donors.

What if I already have a major gifts program?

If you would like your major gifts program to be even more successful, you can get there with this masterclass series.

When do the classes start?

The classes start October 6th, then there’s another class on October 8th, and another one on October 13th, and then a practice session on October 15th.

When is the last moment that I can buy?

The price for this masterclass series is $307. The last chance to buy this class is October 4th.

Looking forward to seeing you there!

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Click here to join us! The investment is $307, a fraction of the average major gift.

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