Advanced Annual Reports for Fundraising

Description

I’ve been teaching annual report webinars for the last two months, and attendees have been telling me that they’re craving a deeper dive into all of the bits and pieces of how to make an annual report really work for fundraising!

You asked for it, and I want to give it to you!

Here’s the trouble with most nonprofit annual reports.

They suck.

They suck so bad.

Oh man. Most nonprofit annual reports really suck hard.

And I have made some of the suckiest ones, so I know what I’m talking about.

Why do they suck?

Because someone just tells you, “DO IT” and you muddle along with little or no design training and you put something out.

But the margins are all messed up.

You have random design elements that have nothing to do with your cause.

Your nonprofit has a big impact but your graphics just do not show this in the best light.

Your stories about your programs read like a grant proposal.

Your pictures of your cause are tiny, out-of-focus, or just plain amateurish.

You don’t have a list of your donors, or worse, you do but you don’t highlight a donor and why they give.

And then you put it out as a pdf, instead of making it a real print annual report.

Or maybe you have it on your site and someone tries to look at it on their phone and it’s just… unreadable.

In short, there is NOTHING compelling about your annual report, and only the most generous and forgiving donor could ever see anything worth giving to… giving IN SPITE of your annual report, not because of it.

How do you turn this around?

By getting some training. By investing in training so your nonprofit annual report will look better this year!

Imagine this: You finally get to learn how to do infographics!

Your fonts make you look MORE professional, not less

Your whole annual report has a donor-centric feel, which makes donors read all the way to the end.

Wouldn’t you like to have an annual report like that?

If so, then here’s what I want to teach you in Advanced Annual Reports for Fundraising

 

Week ONE!: Best practices for annual report content How to gather stories from program staff Ways to write a letter from the director that doesn’t suck Writing fired up stories about your cause: Talking about programs without putting your donors to sleep Donor listings that are meaningful to donors Plus Staff listings that are fun to look at Your main message and how to reinforce it Stellar calls to action for your annual report
Week Two: I’ve got designs on you How to look like you hired a designer, even if you didn’t A font creates a feeling How can you create a look and feel with typography that encourages donors to trust you? Don’t squeeze my margins! Stylesheets and Tilesheets and why you need them What kinds of pictures work best for your cause and what kinds of pictures to avoid How to make an impact with visual stats Financials that dance the story of your nonprofit instead of trudging through the numbers
Week Three: Putting Together Your Annual Report Offline and Online PDFs-why use them, and why avoid them? Full contact printing! What are the terms you need to know? Annual report formats that save you money Inspiring examples of creative annual reports Online annual report ideas Testing for responsive design Web fonts and page sizes
Week Four: 100% Pure Donor Love Making the donor the hero of your story Conveying how you use money wisely Adding trust symbols and donor testimonials Alternatives to annual reports for donor retention

You get all of this PLUS Two recorded webinars

Creating a Better Annual Report PLUS

Advanced Annual Reports for Print and Web (an $89 value!)

PLUS

You can send me your annual report in progress or from last year and I will advise you on how to improve it. (a $300 value!)

What do people say about Mazarine Treyz’s annual report advice?

 

As always, learned a great deal. Lots of practical suggestions and sources. Your willingness to share your mistakes always makes it so much easier for the rest of us! Best, Marise Hausner

 

 

Great, great webinar! Full of energy, spirit and love for this topic.. thanks for offering such a great event! -Athena Aardweg

 

 

Thank you so much for your fantastic info! So helpful, and makes getting things done achievable. -Veronica Cruz, Communications Manager, Lions Tigers and Bears

 

What is an E-course?

An e-course is written material, sent to you every week, in a printable format. It will also include a recorded webinar. We created this format so that you can go at your own pace, and fit the e-course into your busy schedule.

Here’s a sample of the e-course. 

Is it live?

One person asked, is it a live webinar that I’ll need to login to attend? It is not a live webinar. Because of everyone’s busy schedules, we are making this e-course of written material, plus two recorded webinars, so that you can learn this information exactly when it is convenient for you.

How long will the course take me to complete?
The course will take roughly 2 hours a week. There are also two recorded webinars that may take a little more time.

Will there be printable materials?
Yes! Every week you will get an email with an attached pdf that you can print and put into a binder.

Will there be any opportunities to ask questions?
Absolutely! You can email me unlimited emails for the duration of the course.

Will there be practice exercises to complete?
Yes, there will be practice exercises to complete. I include worksheets and templates in all of my webinars and e-courses. I believe that if you apply your learning instantly, then it sticks!

Is there a money-back guarantee?

YES! If you are not satisfied for any reason, I offer a 30 day money-back guarantee.

So what are you waiting for?

If you have any questions, email me at info at wildwomanfundraising.com

I can’t wait to hear from you!

 

 

 

 

 

 

Mazarine Treyz

 

About the teacher:

Mazarine Treyz has created some good annual reports, and some real stinkers. She has learned a lot about both print and online document design in the last five years and wants to share her hard-won knowledge with hard-working fundraising staff who are trying to do it all!

She is the author of The Wild Woman’s Guide to Fundraising, and The Wild Woman’s Guide to Social Media, given 5 stars by Nonprofits.About.com in 2013. Most recently, she’s the author of the 5 star rated Get the Job! Your Fundraising Career Empowerment Guide, published April 2013.

Treyz has raised over $1M for various nonprofits. Her nonprofit blog has over 40,000 monthly readers. She is frequently featured in Fundraising Success Magazine, The Chronicle of Philanthropy and Nonprofit.About.com.

Ms. Treyz has taught thousands of small, national and international nonprofits through webinars and e-courses since 2009.