I am doing some new episodes of Name It, and here’s the first one.
This is a bit of a departure from just talking about equity.
Why? Because right now we need to ALSO name that nothing will ever be the same again. And we need to start to get used to what is next for us in fundraising.
In that spirit, here’s the first episode of Season 2 of Name It. Aly Sweetman, Twitch Charity manager, talks about the incredible wins nonprofits are having on Twitch during COVID-19 and during the protests for Black lives.
The bad news is- No more gala. The Good news is- No more gala. We are going to talk about what to do INSTEAD of your big gala. Have you ever heard of…Twitch.tv?
There are a lot of people who don’t know what it is. Others think it’s just for gamers.
Nonprofits are doing TONS with Twitch right now. It has seen a 100% increase of people using its platform since COVID started.
Let’s name the new reality for what it is. A chance for us to get creative within constraints. We can’t be with our folks in person. Can we instead… take them on a virtual nature walk? Stream live and sit around and chat?
If you like this episode and want to learn how to make twitch work for you, Ally will be speaking at my online conference in August. Stay Tuned!
Here is an article by Aly Sweetman about how to reach out to twitch influencers
How St Judes pivoted their offline event to online with Twitch
A job description to hire an influencer fundraising program director
About Aly Sweetman:
I found my passion for influencer fundraising through video games and Twitch while in college. I connected with charities and started pitching live streaming. I explained that my group would like to fundraise for them, but we preferred interactive live tools to do so. My first success was the American Foundation for Suicide Prevention. AFSP signed-up on Tiltify in 2016 and has seen much success since.
Since joining Twitch, I have helped to shape the team and Twitch’s charity strategies along with its guiding principles to support the philanthropic endeavors for both the company and Twitch’s community. I have spoken at professional charity conferences around the world, explaining the magic of influencer fundraising and how charities can engage and succeed in this new innovative fundraising era. I was instrumental with bringing-to-life projects such as Twitch Stream Aid and Twitch Unity campaigns. And supporting organizations like No Kid Hungry, Wounded Warrior Project, and Movember to actualize their vision in the influencer fundraising sphere. In addition to my experience with supporting Twitch’s internal projects and supporting charities’ program launches, I have guided celebrities joining Twitch as they navigate charity fundraising and the best practices involved.
Outside of my role at Twitch, I’ve consulted with influencers and their talent agencies on how they may utilize their additional revenue stream platforms like Patreon, OnlyFans, Instagram, and other streaming services to fundraise or execute on a social good impact moment.
My passion is corporate social responsibility, celebrity social good impact, influencer fundraising, diversity advocacy, and everything in between. I am strategic when developing strategies, and I’m a creative problem-solver. I support the efforts in creating moments that are unique and exciting for influencers, celebrities, or brands, their fanbase, and style.