Welcome to the Secrets of Keeping Your Donors Course
Module 1: The Why
- What is stewardship and why should you care?
- Elements of a good stewardship plan
- How can you build stewardship into every aspect of your fundraising?
- Starting with current donors: Who are your most loyal?
Module 2: E-newsletters & Surveys to keep your donors
- Making Better Donor Relationships through communications
- E-newsletters that help you keep your donors
- Annual reports that help you keep your donors
- Surveys to know your donors and tailor your communications with them.
- Starting a monthly giving program
Module 3: Acknowledgement systems
- Thanking Donors: A Quick System that Works
- What phrases to put into your thank you letters
- The 20 elements of a fantastic thank-you note
- How to Give Offline Experiences for your donors
- Evaluating Your Stewardship Over Time
Module 4: Putting it all together
- What information should you store in your database? What if you don’t have a database?
- Using your communications calendar
- Creating themes for your donor communications
- Sample year end communications for your most loyal donors
- Sample campaign communications to get your donors excited to give.
Bonus Materials
1.Retention Rate Calculations
Here's how you can calculate your donor retention rate! Very important if you want to know how to improve it!
2.Do you need a new database?
3.Stewardship Research
4.Sample Donor Communications Calendars
5.Donor Survey Questions
If your donors are leaving, you should be asking them why. Here are some survey questions to ask your donors.
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