Thank You Notes Are So Last Century Mom!
Let me tell you a story. My great aunt lives in a retirement community and remembers everyones’ birthdays, and always has a kind word to say to everyone, even though life has dealt her some pretty harsh blows. She has a debilitating disease which has made it impossible for her to ever learn to […]
Come on Mary, Don’t Fear The Phone-A-Thon
People talk to each other – it’s how we’ve interacted with each other for millions of years, and, no matter how popular Facebook gets, spoken word will always be the most personal way to communicate.
Have you ever gone to a sales pitch disguised as workshop?
You know what I hate?
Sales pitches disguised as workshops. It’s sneaky. It’s slimy. You’ve paid good money to be at an event, and now you’re getting a sales pitch instead of information you can use.
Do you use The Ladder of Engagement in your organization?
From Beth Kanter’s blog What is the ladder of engagement? Footprint: The reach of their activities, both online and offline Engagement: Readers engage with their content Individual Behavior Change: Impact on users behaviors, purchase decisions, and daily lives that are in line with sustainability Societal Change: Impact on society, policy discussions, and conversations that advance […]
VIDEO: How can you recognize propaganda?
With the new election cycle coming up, it might be useful for you to note some of the techniques of propaganda. What are the techniques of propaganda? Glittering Generalities Transfer Name calling Card Stacking Testimonials Plain Folks Band Wagon Want to understand what they mean? Watch this video from 1950. Now, when you see propaganda, […]
Do you know the difference between sponsorships, cause marketing and co-ventures?
Earlier this week, I attended the DonorPerfect conference (#dpcnc on Twitter). I went to this sponsorship workshop that I’m still marveling at. What should you know about sponsorship, and how is it different from Cause marketing or co-ventures? There are big differences between Charitable contributions, cause marketing, and commercial co-ventures. Charitable contributions are when the […]