Welcome to Your Ultimate Guide to Successful Year End Appeals Course
- How to Gather Stories
- Build and polish your mailing list
- Not all prospects are created equal – get better results with segmentation
- Chase your worries away with a donor survey
- How to encourage folks to read your pearls of passion
- Where to start? With the PS!
- What emotions make your donors give AND
- How to tell your best emotional story
- One little word that makes a HUGE difference in your appeal
- Key elements of your compelling appeal letter
- Breaking down a stunning appeal package, piece by piece
Module Three: Writing, Editing and Design Oh My!
- How to analyze your writing to make your story even more powerful
- How to increase the impact of your appeal 10 fold
- Making your pictures tell a story
- Super-effective Calls to action
Module Four: Get the Appeal and Your Donor’s Wallet Opened
- Envelopes that Scream Open Me!
- Who’s the Letter From?
- Can I Skim it?
- New Enclosures Trends
- How Personal Can You Get?
- How Easy Can You Make it for Me?
Module Five: Close the Loop – Spread the Love
- How to boost response with follow-up calls
- Leveraging through email and social media
- Don’t forget to thank – the right and wrong way
- How email is different – make your emails burst with gratitude
- When to make the perfect thank you phone call
1.Templates and Checklists
2.Sample Grand Controls
If you want more examples please see Sofii.org or the Who's Mailing What Archive by NAPCO.
More Useful Articles about Appeal Letters
Brutal Appeal Letter
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