Do you want to know what it is?
Did you know that each year I write appeal letters for nonprofits?
This one secret makes me more money with my clients than they usually get in years prior.
The 1 secret that will get you more money with your year end appeal is…
Vulnerability.
Can you believe that each year, I make a vulnerable, direct, clear ask for support, and people want to rein it in?
YET-all the best practices show that a clear direct ask will get you more money than a wimpy one asking indirectly.
And the people I write appeals for make, for example, 144% more with their year end letters and emails than ever before.
After over 10 years of writing extremely successful appeal letters for nonprofit folks, I’m beginning to see a pattern here.
Why do I have to keep making the case for a simple, vulnerable ask?
What makes people just talk around the point and use long sentences and academic language?
Why can’t we ask directly? What’s holding us back?
Fear of vulnerability.
Fear of being seen to have needs, feelings, and wants, and
Fear of directly asking for money.
We are all going through fear, every time we turn on the news. We have it, it creates energy and we don’t know what to do with it.
So we can go into into our offices full of fear, and it hamstrings us from reaching our goals.
OR we can turn around and face what we’re feeling, and ask our donors to use their fear to give.
Here’s the secret. When you face your feelings, you can help others face theirs.
You’ll create emotional processing in your physical letter.
And emotional processing is critical to giving.
So do it.
Write that vulnerable email.
Make that tearjerker appeal letter.
I DARE YOU.
❤️
Mazarine
P.S. if you don’t know how to make it,
If want help with your appeal letter, my calendar is pretty full for appeal letter clients right now, but luckily
I have a whole appeal letter writing course for you that normally costs $497 but you can get it for just $99 til Nov 15th with this coupon: omg99
