Fantastic Monthly Giving E-course

Since 2003, I have been studying fundraising. I’ve learned how to raise money with direct mail, grants, phone-a-thons, sponsorships, and more.

Throughout all of that time, my nonprofit clients would ask me, “But how can we get ongoing operational support?” And I never had an answer. Until today.

Let’s face it. If you’re wondering how to create deeper connections with your donors, creating and branding a monthly giving or sustainer program can keep your nonprofit on your donor’s radar. It’s not just an opportunity to help your cause. It’s a way to steward your donors and make them feel special.

Monthly giving can provide a steady income stream for your nonprofit that will not be subject to the whims of funders or corporate sponsorship budgets.

What is monthly giving?

Monthly giving is also known as sustainer giving.  It is when a donor automatically gives you money every month directly from their bank account.

Why would you want to start a monthly giving program?

When a donor becomes a monthly donor, it’s easier for you to help them feel like they’re part of a special club, and help them become more involved with your nonprofit. When they become monthly donors, you can send them reminders on what their donations are helping to accomplish, and help them feel good for being involved. Because of Robert Cialdini’s principle of reciprocity, when you give your monthly giving program a unique name and treat these donors with extra care, they will want to give to you even more.

Plus, if you’re looking to start your major gifts program, monthly donors can become major donors simply by giving just a little more each month.

But it’s tough out there these days. It seems like everyone has a nonprofit and everyone’s asking for money all the time!

How do you stand out from the crowd and make your monthly giving program really shine?

This 5 week e-course is all about how you can start your own monthly giving program, stop chasing grants, and start resting easy, knowing your monthly giving program will sustain your operations for a long time to come!

Monthly giving pays off.
According to a recent article in The Nonprofit Times, monthly donors have some of the strongest retention rates in the business. They write, “Retention among donors giving one-time gifts is between 41 and 50 percent, while donors enrolled in a monthly giving program are retained 70 to 80 percent of the time.”

In a nutshell, what are some of the benefits of monthly donors?

• You will dramatically increase your annual income
• Build a better relationship with your donors
• Donors will keep giving longer
• Monthly giving revenue is predictable
• Lower your fundraising costs
• Income will grow over time
• Monthly giving is convenient

Does all of this sound good to you? Yes?

How do you get started with monthly giving?
If you’re like most of us in small fundraising shops, you’re doing everything you can right now just to keep your head above water.

How could you add this to your already full plate?

Imagine how wonderful it would be not to have to do costly 5,000 piece mailings with only a 3% return.

Imagine how you could not only stop having to solicit money so often, but work on appreciating donors instead, which is much more fun!

In this 5 week e-course, Fantastic Monthly Giving, we’re going to make it easy for you. We’ll include lots of examples, templates, and more to help you get your monthly giving program off the ground and into the air!

This e-course is the perfect primer to starting your monthly giving program. In it, you’ll learn how to identify potential monthly donors in your list, market your monthly giving program to your current donors, create a welcome package for your monthly givers, welcome emails that really embrace your newly loyal donors, and how to retain monthly givers for years to come.

Here’s what you’ll learn:

This 5 week e-course is all about how you can get loyal donors, a steadier stream of income now, and make more money long term too!

You’ll learn

Week 1: Starting monthly giving How can you create a monthly giving program? Convincing the boss that monthly giving is a good idea Identifying potential monthly givers What giving levels should youty have? What premiums can you offer? Making sure you can track and process monthly gifts in your donor database Setting up reports in your database to track monthly giving
Week 2: Making Donors Aware of Monthly Giving Helping tie monthly gifts to a specific purpose Costing out a monthly giving awareness campaign Examples of acquisition strategies for monthly giving programs, including appeals, radio, web, Email, and texting. How to test what works and what doesn’t work with your monthly giving marketing Creating an identity or affinity group How to create mini-segments for monthly giving donors
Week 3: Welcoming your new monthly givers How to write a series of welcome emails How to create a cost-effective welcome kit Engaging monthly givers after the honeymoon period Creating branded communications for monthly givers
Week 4: Thanking monthly givers How often should you thank monthly donors? Asking outside of the monthly gift program What loyalty programs can teach us about monthly giving Unique ways to appreciate your monthly givers
Week 5: How to upgrade and retain monthly givers Why do people stop monthly giving? Avoiding the pitfalls of monthly giving How much should you communicate with monthly givers? Upgrading, when to ask, how to ask

What is an E-course?
An e-course is written material, sent to you every week, in a printable format. It will also include a recorded webinar. We created this format so that you can go at your own pace, and fit the e-course into your busy schedule. Here’s a sample of the e-course. 

Is it live?
One person asked, is it a live webinar that I’ll need to login to attend? It is not a live webinar. Because of everyone’s busy schedules, we are making this e-course of written material, plus a recorded webinar, so that you can learn this information exactly when it is convenient for you.

How long will the course take me to complete?
The course will take roughly 2 hours a week.

Will there be printable materials?
Yes! Every week you will get an email with an attached pdf that you can print and put into a binder.

Will there be any opportunities to ask questions?
Absolutely! You can email me unlimited emails for the duration of the course.

Will there be practice exercises to complete?
Yes, there will be practice exercises to complete. I include worksheets and templates in all of my webinars and e-courses. I believe that if you apply your learning instantly, then it sticks!

Is there a money-back guarantee?
YES! If you are not satisfied for any reason, I offer a 30 day money-back guarantee.

This is a course that can help you stop depending on grants and start getting that ongoing operational support that you need.
I can’t wait to hear from you!