How much of an impact do we have?

Whenever this downturn is getting you down, remember.

YOU HAVE AN IMPACT.

Whenever you think that no one understands your struggle, remember these statistics.

1 in 57 people works in the food service industry, while 1 in 10 people works in the nonprofit industry.

What’s your safety net?

What is your safety net?
What is your safety net?

Who can help you when the chips are down?

Here are two ways to create your own safety net.

Five Things That You Can Learn from “The Long Tail” for Marketing Your Nonprofit

What is the Long Tail?

It’s a book by Chris Anderson, who talks about the internet’s ability to keep a product going long after it should have stopped selling. The Long Tail means that there are no masses, but lots of people with very specific sets of niches and interests. Mr. Anderson looks at the business models of Zappos, Amazon, Ebay, Apple, Google, and other top American companies, and tries to decipher how they keep up with the changing pace of the business world and the internet markets.

This can apply to your charity, and I’m going to tell you how after the jump.