The Fundraising Art of War?
How can you use Sun Tzu’s Art of War for your nonprofit? Recently I bought a book called The Art of War plus the Art of Marketing by Sun Tzu and Gary Gagliardi. I had never read the art of war, so I didn’t know what to expect. Frankly, it sounded like a marketer making […]
10 Tips To Write a Better End-of-Year Nonprofit Appeal
Are you working on your end of year appeal right now? What are you doing? An in-house mailing, acquisition mailing or both? For those of you playing along at home, What’s an in-house mailing? It’s a letter to your current list of donors. What is an acquisition mailing? It’s when you try to get new […]
How to make a splash! Marketing Your Nonprofit Educational Programs
I’ve never told anyone about this before… I’m about to share a secret that can help keep your association in the black. What can you do to help your association succeed, and how can you get more people to take your fantastic educational programs? You’ve got to market them more effectively. What does marketing really […]
Getting that second donation-interview with Melinda Snow Olson
Today we’re chatting with Melinda Snow Olson. Melinda Snow Olson has been a marketing executive, small business owner, top-of-her-class MBA, university strategy instructor, and marketing process consultant. Working with both established brands and entrepreneurial start-ups, Melinda has supported hundreds of small businesses and sales professionals. She has created marketing programs, processes, and lead generation systems, […]
Before and After: How to improve your annual report cover
So a very long time ago, I made an annual report. It was… special. I showed it to a board member and she actually burst out laughing. I showed it to a friend of mine and she smirked and said, “nice annual report Mazarine.” I was so proud of it. I said, “You see, I […]
7 steps to succeed with crowdfunding
Have you ever thought about doing a kickstarter or indiegogo campaign for your nonprofit? Recently I was approached by a board member of a nonprofit to give them feedback on their indiegogo campaign for their nonprofit. I looked at their campaign text and it was terrible. They were trying to get operating funding for their […]