Before and After Annual Reports from our Annual Reports Masterclass

Are you wondering what an annual report that can get you donations looks like? Check out the annual reports below! Leslie writes,  “I took your annual report masterclass last year, and this year we got a big donation as a direct result of our 2016 annual report! We got a nice donation from a workplace […]

Annual Report Resources Roundup!

Are you working on your annual report right now? I’ve written a few annual reports over the years- And I’ve edited a LOT more! I’ve taught the Annual Report Masterclass since 2015, and I’ve taught the Annual Report e-course since 2014. In that time I’ve been pleased to see my students getting tons more money in […]

If you had $1,000 to spend on marketing, what should you do?

MT: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and today I have the pleasure and the privilege of interviewing B.J. Mendelson, author of Social Media is Bullshit, and comedian as well. So you wrote Social Media is Bullshit. It came out back in 2013, and I reviewed it here. The title […]

Do you know how to PRE-Suade in your fundraising?

Everyone knows about persuasion, but what about PRE-suasion? Recently I was reading a book called Pre-suasion by Robert Cialdini. You may know his name because he wrote a famous book called Persuasion that people use a lot. Some concepts from this book include Liking-helping people like you, by Highlighting similarities between you and providing compliments, […]

What an annual report review looks like

Are you working on your annual report right now? How can you make it better than last year? Read on! Here’s an annual report review I did recently for a student in my annual report class. Here’s what I generally do with my annual report reviews. First, I look at the cover. 1. The cover […]