A Brutally Honest Nonprofit Newsletter Critique
Let me make it clear. I love nonprofits. I love our sector. I love nonprofit newsletters. My heart rises with delight when they’re done well. But when a nonprofit has a lot of money, and a communications person, and doesn’t bother to train this person in donor centered communications, or, worse, doesn’t let them do […]
18 Email Subject Line Strategies That Will Increase Your Open Rates
Are you tasked with sending out your nonprofit’s e-newsletter? Has it been a few weeks or a few months since you sent out your last one? Is it because you get discouraged? Do you wish you knew better ways to get people to open your enewsletter? If so, read on! Change your subject […]
Goal, Motivation, Conflict
How do you know if your nonprofit story is any good? Are you stuck with writing a story right now? How can you make it better? Well, first of all, Check out Goal, Motivation, Conflict. Does your story have all three of these things? If not, rewrite it. So, what’s a principle of Goal? A […]
How can you inspire generosity?
When I was back on the east coast for the holidays, I went to a radical bookstore with my parents in Brattleboro, Vermont. This bookstore was special. And before long, I was browsing around, and I found this book, Inspiring Generosity, and started to read it. It’s by Barbara Bonner, a fundraising consultant and nonprofit […]
I am learning how to write. How about you?
I am always learning how to write. It does get easier, but there’s always another mountain to climb. For right now, for example, I feel like I’ve got appeal letters nailed, but I’m learning how to write a screenplay. In our nonprofits, we have to write all the time. Grant proposals. Enewsletters. Appeal letters. Annual […]
Getting that second donation-interview with Melinda Snow Olson
Today we’re chatting with Melinda Snow Olson. Melinda Snow Olson has been a marketing executive, small business owner, top-of-her-class MBA, university strategy instructor, and marketing process consultant. Working with both established brands and entrepreneurial start-ups, Melinda has supported hundreds of small businesses and sales professionals. She has created marketing programs, processes, and lead generation systems, […]