You want to make a donor care with your writing? Do this.
Are you working on your summer appeal or your summer newsletter? I want to help you overcome the tyranny of deadline and the tyranny of the 1 page appeal letter. You probably COULD make a donor care about the main character in your story in your appeal letter in one page, but… only if you […]
How can you make your nonprofit writing more persuasive?
Yesterday we talked about what makes people turn around their criticism about your nonprofit when you’re speaking about your cause in person. If you haven’t read that post yet, go read it now. I’ll wait. Are we back? What about if you’re WRITING to people instead of talking with them (and listening to them?) […]
This annual report helped their appeal raise over $460,000
Here’s an exclusive interview with YWCA Cincinnati annual report creator Nancy Spivey. Their annual report (combined with their appeal letter) made them over goal, which was over $449,000! How did they do it? What made it so successful? What did their donors say? Here’s the answer! Mazarine Treyz: So I was looking at your annual […]
Is there a formula for fundraising success?
Fundraising isn’t JUST about money. It’s about relationships. How can you start to build a relationship with a donor? Conversation about their values. And questions. And listening. What questions do you ask? What does it look like when you get it wrong? Here’s a cringeworthy story about a fundraiser getting it wrong. The other day […]
Next Level: Hamlin Grange interview
Check out this interview with Hamlin Grange-then join us for our Next Level Conference April 4th and 5th 2016. MT: This is Mazarine Treyz of Wild Woman Fundraising, and today I am so pleased to share with you Mr. Hamlin Grange, the founder of DiversiPro. He will be speaking at our next level conference. So […]
7 ingredients for the perfect nonprofit enewsletter
I’ve seen so many bad nonprofit newsletters. And some really good ones! What sets the good ones apart? For example, Pesticide Action Network. Their newsletter is ALWAYS interesting, and ALWAYS full of useful advice, even when the topic may seem dry or hopeless (like bee colony collapse). I’ve included an example from the Smithsonian e-newsletter […]