INTERVIEW: Growing Your Monthly Giving Program with Erica Waasdorp
MT: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and I am so pleased today to be interviewing Erica Waasdorp, who wrote Monthly Giving: The Sleeping Giant, and who is also the president of A Direct Solution. She will be teaching at our Nonprofit Leadership Summit. Erica, can you give some people […]
Why should you be finding new donors now?
Why should you be finding new donors now? How can you do it? Why are tests important? This is Part two of our interview with Heather Yandow on the 2016 Individual Donor Benchmark Report. Go here to read part one. MT: You’re now encouraging nonprofits to spend a lot of time finding new donors. How […]
Are you asking for a transaction? Or a relationship?
Today we are interviewing Jeff Schreifels on major gifts-the typical mistakes people make when trying to get major gifts, and how you can cultivate your major donors. Read the first part of this interview here. MT: Okay. I made a gift this weekend to a political campaign because I had been asked to make the […]
INTERVIEW: Getting more major gifts with Jeff Schreifels
Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and today I have the pleasure of chatting with Jeff Schreifels, cofounder of the Veritus Group. Also co-author of It’s Not Just About the Money. I’ve reviewed Jeff’s book before, and I’m really excited to have him today speaking with us about how to […]
Get to know your donor’s digital body language
This is Mazarine Treyz of Wild Woman Fundraising, and today I am talking with Mr. Greg Warner of iMarketSmart, who will be speaking at our Nonprofit Leadership Summit on September 27-29th, 2016. So Mr. Greg Warner, who are you and what do you do? GW: Okay. I am CEO of MarketSmart, and you’re right, the […]
Donor Relations FAIL: Northeastern, what are you doing?
According to Gawker, many Northeastern University alumni were texted a message that offered them a chance to win $1,000 off their debt if they donated to the university. On the outside, from a marketing perspective, this probably sounds like a good thing, right? Like a coupon? Hey, get some money off this thing you bought! […]