What tools should you have in your toolbox for a monthly giving campaign?
In times of great political and economic upheaval, we need to look at multiple streams of income that can help us weather the storm. Some of our income streams from the government are going away, from healthcare to environmental funding, from arts funding to education funding. Even Meals on Wheels is facing decreased funding. Monthly […]
Supercharge your Monthly Giving Interview with Kenita Pierce-Lewis
Mazarine Treyz: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and today I am so proud and pleased to be interviewing Kenita Pierce-Lewis, the founder and the CEO of Hope, INC. That’s www.hopbe.org. Helping Other People Be Empowered. They are in the greater Atlanta, Georgia area. I have watched Hope, INC over […]
How to Make Your Annual Report Better NOW
Are you stuck with the task of making your annual report again? Are you afraid no one is going to read it, AGAIN? Your nonprofit annual report doesn’t have to be boring! It can be fun! It can be useful and engaging! It can make your donors want to give more! When I first started making annual […]
Should you talk with your donors about politics?
Have you seen this video ad by Heineken? This is the antidote to that Pepsi ad. What does the video do? It has three sets of people meet for the first time, and build bar stools together, then build a whole bar together. It asks them, what 3 things do we have in common? And […]
If you had $1,000 to spend on marketing, what should you do?
MT: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and today I have the pleasure and the privilege of interviewing B.J. Mendelson, author of Social Media is Bullshit, and comedian as well. So you wrote Social Media is Bullshit. It came out back in 2013, and I reviewed it here. The title […]
Do you know how to PRE-Suade in your fundraising?
Everyone knows about persuasion, but what about PRE-suasion? Recently I was reading a book called Pre-suasion by Robert Cialdini. You may know his name because he wrote a famous book called Persuasion that people use a lot. Some concepts from this book include Liking-helping people like you, by Highlighting similarities between you and providing compliments, […]