Ideas for your appeal letter from STORY by Robert McKee
Recently I’ve been re-reading Robert McKee’s Story. If you haven’t yet read this book, and you are tasked with communications for your nonprofit, then I would definitely get it from the library at the very least. After I accrued some terrible library fines, I bought my own copy. Why should you tell a story? […]
The first thing I ever did was come out of a woman’s body
On this Mother’s Day, let’s get mad everybody. With the repeal of Obamacare and the passing of Trumpcare in the Congress, a completed pregnancy, with no or minor complications, would result in a premium hike of $17,060 (£13,200) – a 425% increase. I’m not a mother, and I do not intend to become a mother, […]
Interview on how to make your year end appeals more effective
What is the best way to write fundraising appeals? Recently I spoke with CauseVox about the core elements of effective fundraising appeals, how the best appeals are centered around stories of one, and even touch on lessons you can pull from your favorite works of fiction when you’re writing your appeals. Mazarine Treyz is […]
This hospice appeal made more than ever before
Here’s a hospice appeal from a person who took my year end appeals course and ran with it. ———————————————————– First off, my name is handwritten. I love that! It reads, “Dear Mazarine, You and I share something in common. We have seen what hospice can do. Hospice doesn’t cure a person’s disease, but it […]
We need endings
What can you give your donor? Endings. Your appeal letter, your annual report, your grant proposal, your case statement, your capital campaign, your newsletter, your website, all of these places can provide an ending for your donor, and put clean finished edges on 10 minutes of their lives. Like my friend Vanessa Chase of The […]
You want to make a donor care with your writing? Do this.
Are you working on your summer appeal or your summer newsletter? I want to help you overcome the tyranny of deadline and the tyranny of the 1 page appeal letter. You probably COULD make a donor care about the main character in your story in your appeal letter in one page, but… only if you […]