Does this look familiar?
Hi! As you know, I LOVE to help people write more effective appeal letters. Here’s an appeal letter that I just got from Medcins Sans Frontieres/Doctors Without Borders. It is a very effective appeal letter. Let’s look at why. What makes this an effective appeal letter? They are giving me a membership card, similar to […]
This book could make people open your year end fundraising email
I can already hear you. Mazarine, this isn’t a fundraising book! Mazarine, this book looks like it’s just for the business world! Mazarine, are you going to the dark side? My answers to you are 1. Yes it is 2. Not only them 3. And NO. What’s Cashvertising all about? For a minute, let me […]
3 Brutally Honest Appeal Letter Critiques Part 3
Did you read my first terrible appeal letter? If not, here it is! Did you read the second brutal appeal letter critique? Here it is. Here’s the last brutal appeal letter critique, HRC’s 2015 appeal letter. I got this letter because I gave a small donation to Human Rights Campaign at Portland Pride in […]
3 Brutally Honest Appeal Letter Critiques Part 2
Did you read my first terrible appeal letter? If not, here it is! This second brutally honest appeal letter critique is brought to you by the VNSNY. This appeal letter was sent to my great aunt from the Visiting Nurse Service of New York. It reads, in its entirety, “Dear Friend of VNSNY, When you […]
3 Brutally Honest Appeal Letter Critiques Part 1
Sooooo I was cleaning out my files the other day and I found the first appeal letter I ever wrote. Join me in 3 brutally honest appeal letter critiques, starting with my very first appeal letter! Appeal Letter 1: 2006 domestic violence appeal letter that I wrote So, what did this appeal letter say? It […]
Thinking about your year end appeal?
Are you writing an appeal letter right now? If you’re going to send an appeal letter for your nonprofit at the end of the year, it’s time to start thinking about how to make this year’s appeal letter do even better than last year’s. You’ve got to start now. Luckily, with this course, you can […]