Welcome to Your Ultimate Guide to a Bigger Sponsorship Course
Module 1: Who is a good sponsor?
- What is sponsorship?
- How do you identify which corporations will sponsor you?
- What are categories and how can you find your best categories?
- How to research sponsors
- Real-life examples of good sponsor fit/bad fit
Module 2: How to get your foot in the door?
- Learn when to pitch sponsors!
- How to identify and motivate volunteers to help you acquire sponsorships?
- Who do you need to talk to at corporations?
- How to meet potential sponsors
- How to create a compelling sponsorship letter that gets results
- How to use your website to make your event attractive to sponsors (with lots of real life examples!)
- Following up to seal the deal and get the meeting
Module 3: Your best sponsor meeting
- What your sponsors are really hungry for
- Phrases Your Sponsors LOVE to hear
- How to counter if they try to lowball you
- Making a win-win situation for a sponsor
- How do you influence corporate decision-makers to sponsor your event?
- What to Bring To Your Sponsorship Meeting
Module 4: Outstanding Sponsorship Proposals
- How to research what sponsors want
- Ideas to make the sponsorship even more valuable for your sponsor
- 7 key elements of a good sponsorship proposal
- Coming back with a customized proposal
- How much should your sponsorship levels be? What makes sense?
- How do you add value to justify different levels of sponsorship?
Module 5: Making Your Sponsors Happy
- What type of marketing exposure corporations expect
- Adding value to your sponsorship without spending more
- How to find and show your demographics
- How to help sponsors measure the impact of sponsorship
- Creating memorable experiences at your event tied to your sponsor
- Best practices for your sponsorship report
- Documenting the sponsorship package and what sponsors get
- Lots of real world examples of sponsorship reports from the best
- New ideas for how to renew sponsors
- Getting testimonials from previous sponsors
- Evaluating your sponsorship offerings over time
Bonus Materials
1.Checklists of things to get donated
Often the beginning of the sponsor relationship-is getting things donated! Click here for the checklist!
2.Sample Proposal Cover Letter
Figure out what your sponsors want to see in a cover letter here.
3.Surveys
Figure out what your sponsors want with a survey- Here’s a sample survey for an arts festival.
Here’s another example from March of Dimes
But don’t stop there! here’s a survey for your attendees as well.
4.Sponsorship ProposalsHere’s a sample sponsorship proposal
And here’s a sample brochure about sponsorship
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