Have you ever looked at an online video and wished you could make a viral video for your nonprofit?
Have you ever wondered what effect a viral video campaign could have on your nonprofit’s visibility? The idea behind viral is that if enough people see and talk about your video, you will get more funding, more people subscribing to your newsletter, etc. To get video editing and uploading, consider some free software out there, check at your local public access station to see if they have volunteers willing to shoot and edit your video.
Here are some fun videos to get you inspired.
I love the use of stop action animation in this video.
Here are 5 steps to a successful viral video campaign.
0. Get volunteers to shoot and edit your film
1. Keep it under 4 minutes
2. Make it entertaining, put your message and website in at the end.
3. Get your most passionate donors to appear in it, they will be your best viral marketers, and excited to share it with their friends and family.
4. Make more than one, because if you make multiple videos, the likelihood increases that your videos will catch on.
5. Try to increase your wow factor. If some total stranger says, “wow” after seeing your video, and not in an ironic way, you know it’s going to be noteworthy. How can you turn expectations on their heads? For instance, could a video about domestic violence prevention be funny? Could people lipsync a popular song in the background of your food bank? What rules can you break?
I really thought this one was an original way to get people to care about your exhibit. You don’t need fancy video skills, just a camera, a doctored photobooth, a busy city street, and you’ve got a connection to people! And they have a connection to your cause.
What’s your favorite youtube video? Which video have you seen recently that makes you feel connected to a cause?