Invest in Technology, and Empower Your Donors to Fundraise for You!
How can you empower your donors to make something new?
How can you help turn your donors into entrepreneurs for your cause?
What’s more exciting than starting something new, and making it your own?
George Stevens recently posted on R.E. Foundations, the Council on Foundation’s blog, about entrepreneurial donors. He wrote,
“…community foundations are a platform for the nonprofit ecosystem. Do we encourage donor innovation using our platform? Do we engage the entrepreneurial donors in our communities? To fail to do so is to be left behind in the recovery of the nonprofit sector.”
The Power of One Story
Who do you think you’re talking to? Managing Gen Y
Gen Y has been accused of a lot of things. Ego-centricity. Being not able to finish things. Needing a trophy for everything.
I disagree with labeling people Gen Y. The challenge with classifying people according to arbitrary periods of time is that you will find that many people, perhaps too many, are exceptions to the rules you’ve laid out for a “generation.”
Five Things That You Can Learn from “The Long Tail” for Marketing Your Nonprofit
What is the Long Tail?
It’s a book by Chris Anderson, who talks about the internet’s ability to keep a product going long after it should have stopped selling. The Long Tail means that there are no masses, but lots of people with very specific sets of niches and interests. Mr. Anderson looks at the business models of Zappos, Amazon, Ebay, Apple, Google, and other top American companies, and tries to decipher how they keep up with the changing pace of the business world and the internet markets.
This can apply to your charity, and I’m going to tell you how after the jump.
Are you the Queen of the Neighborhood?
Have you ever heard the song Rebel Girl by Bikini Kill? It goes like this: Rebel Girl! Rebel Girl! Rebel Girl you are the queen of my world! I wanna take you home I wanna try on your clothes When she talks I hear the revolution When she walks the revolution’s coming! That girl thinks […]