NEW Video: Getting People to click donate on your nonprofit website
Have you been frustrated with trying to raise money online?
Have you tried Razoo, Kickstarter or Indiegogo with little success?
Have you tried emailing people to get them to give, with few results?
8 Fundraising Ideas for Public Libraries
Reader Questions: Are Brochures Still Relevant for Fundraising?
Today we are answering fabulous hardworking fundraiser reader questions! I recently got a question from a fantastic environmental fundraiser named Erin, who asked about brochures. She writes, ———————————————————————————- Dear Mazarine, I’ve been wondering about something and I have attempted to search online for resources but thought you might be able to direct me. So, my […]
11 Elements of Fierce Loyalty to Keep Your Donors
Is your nonprofit or charity part of a national or international movement? Maybe you want to bring dental care to people everywhere. Maybe you want to help children going through the courts systems. Maybe you are part of a national faith movement. Or maybe your #1 goal is to get single parents to finish […]
Improve your nonprofit website by moving down the ladder
How do you convince people to give to you, even if they don’t know your cause? That is most people. Most people have no reason to care about your cause. That’s okay. Your job is to find the people who DO have some reason to care about your cause. How do you find those people? […]
[INTERVIEW] 8 Questions Answered about Online Fundraising!
5. What are some email marketing strategies that you’ve found that helps people give?
As with all of our marketing strategies – test, learn, then tweak. Our approach is to continually optimize by applying a test and learn strategy. Test subject lines, asks, copy, images etc. to drive increased donations.
Email software: We are currently investigating different email deployment options.
We have certain limitations with our current email system, which is why we are exploring new options. Our learnings in this area are minimal. We have noticed that any email subject line or header in an e-newsletter that offers a value-add to our readers has a higher click-through rate. A recipe always performs well.