Who are you, really?
David McRaney over at the You Are Not So Smart blog, wrote a fascinating post about the nature of how to deal with haters, AND how to deal with motivation. It’s seriously in depth and I highly encourage you to read the whole thing. It blew my mind. The Misconception: You do nice things for […]
How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”
The key point is that the fundamentals of good direct mail copywriting hold true no matter where you are: understand your donor, craft appeals that make your donor the hero, and connect your donor with your beneficiary.
-Jules Brown
When nonprofits squeeze you dry
Have you ever been talking with a potential nonprofit client, only to have them not value your hard-won advice, based on your years of experience? Have you ever offered a lot of advice for free, only to not get the contract in the end? Have you really given your ALL to a client, only to […]