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Marketing Your Nonprofit: 5 More Things to Learn from The Long Tail
There’s a reason you’ve never seen a full picture of me on here! Yeah, I’ve got a long tail. It’s kind of got a “Puff The Magic Dragon” vibe. But I roll with it.
So, in the spirit of my long tail, here’s what I learned from Chris Anderson’s bestseller The Long Tail, and how this applies to your nonprofit!
Five Things That You Can Learn from “The Long Tail” for Marketing Your Nonprofit
What is the Long Tail?
It’s a book by Chris Anderson, who talks about the internet’s ability to keep a product going long after it should have stopped selling. The Long Tail means that there are no masses, but lots of people with very specific sets of niches and interests. Mr. Anderson looks at the business models of Zappos, Amazon, Ebay, Apple, Google, and other top American companies, and tries to decipher how they keep up with the changing pace of the business world and the internet markets.
This can apply to your charity, and I’m going to tell you how after the jump.