Category: Grants

Marketing Your Nonprofit: 5 More Things to Learn from The Long Tail

There’s a reason you’ve never seen a full picture of me on here! Yeah, I’ve got a long tail. It’s kind of got a “Puff The Magic Dragon” vibe. But I roll with it.

So, in the spirit of my long tail, here’s what I learned from Chris Anderson’s bestseller The Long Tail, and how this applies to your nonprofit!

Five Things That You Can Learn from “The Long Tail” for Marketing Your Nonprofit

What is the Long Tail?

It’s a book by Chris Anderson, who talks about the internet’s ability to keep a product going long after it should have stopped selling. The Long Tail means that there are no masses, but lots of people with very specific sets of niches and interests. Mr. Anderson looks at the business models of Zappos, Amazon, Ebay, Apple, Google, and other top American companies, and tries to decipher how they keep up with the changing pace of the business world and the internet markets.

This can apply to your charity, and I’m going to tell you how after the jump.

Top 10 Grantwriting Mistakes People Make-Guest Post by Tonya Pennie

As a grantwriter and grant panelist I’m fortunate to have experience on both sides of the grantmaking process. Here’s my list of the Top 10 grantwriting mistakes people make, plus one bonus one!

Your Fundraising Plan Checklist

Here is a Fundraising Plan Checklist that you can use every time you start a new appeal, campaign, event, or grant proposal. How much do we want to raise? Are you going to try to raise $3,000 with your annual report? Are you going to try to raise $20,000 with an event? What is a […]

20 Money Saving Tips for Fundraisers

3. Batch your fundraising appeal letters. Send out 150 at a time. Test out different messages, graphs, charts, quotes, pictures, see what works with who. This way you can avoid an appeal letter that bombs.

What your funders want to see: Subjective vs. Objective Measurements

Camilla Nevill at the New Philanthropy Capital Blog has just made a fascinating post about the concept of happiness in funding. What she asks is, should we be measuring things like well-being as well as test scores when deciding if a nonprofit is fulfilling its mission?