INTERVIEW: With Craig Linton, The Fundraising Detective!
How To Speak Your Donor’s Language? Guest post by Lisa Kelly Zuba (Part 2)
Lisa Kelly Zuba is a smart, funny Major Gifts fundraiser and owner of BiZZantik, a nonprofit consulting firm. I asked her to write a series of posts about major gifts. Today, we have the second one! Thank you Lisa! How To Speak Your Donor’s Language? Start from where you are. Now that you know […]
[INTERVIEW] 8 Questions Answered about Online Fundraising!
5. What are some email marketing strategies that you’ve found that helps people give?
As with all of our marketing strategies – test, learn, then tweak. Our approach is to continually optimize by applying a test and learn strategy. Test subject lines, asks, copy, images etc. to drive increased donations.
Email software: We are currently investigating different email deployment options.
We have certain limitations with our current email system, which is why we are exploring new options. Our learnings in this area are minimal. We have noticed that any email subject line or header in an e-newsletter that offers a value-add to our readers has a higher click-through rate. A recipe always performs well.
Libraries, what are they for? A Story & 5 Fundraising Ideas for Libraries
1. Take down the names of everyone who checks out a book at your library. Mail them once a year, at Christmas time, and ask them to give to support your library.
Are you fundraising for Africa? Read this!
I am so excited to present to you my interview with Charlotte Beauvoisin, who writes Diary of a Muzungu, a UK citizen working in Uganda. Her blog has been featured on Lonely Planet since 2009. For several years, she worked as a volunteer with the Ugandan Conservation Foundation, and now works in a tourism company […]
Will You Look Back With Me on 2011?
So last year I did a post about looking back, thinking about what has happened, taking stock, and reflecting. This year I ask you to join me in reflecting back on what this year has brought for you. Ask yourself these questions: What’s the big idea of this year? What am I most proud of […]