Marketing Your Nonprofit: 5 More Things to Learn from The Long Tail
There’s a reason you’ve never seen a full picture of me on here! Yeah, I’ve got a long tail. It’s kind of got a “Puff The Magic Dragon” vibe. But I roll with it.
So, in the spirit of my long tail, here’s what I learned from Chris Anderson’s bestseller The Long Tail, and how this applies to your nonprofit!
A little grab-bag of free things for you
So FYI, if you haven’t given to our kickstarter project yet, here are 3 good reasons why.
Because:
1. You could help thousands, perhaps millions of people that you’ve never met!
2. Building the capacity of thousands of people to fundraise is not an opportunity that just comes along every day!
3. You can be the first in your city to have a game that teaches people in your organization how to fundraise. Imagine the edge you’ll have when all of your volunteers know how to research grants for you, do a mailing, or run an event!
Your Fundraising Plan Checklist
Here is a Fundraising Plan Checklist that you can use every time you start a new appeal, campaign, event, or grant proposal. How much do we want to raise? Are you going to try to raise $3,000 with your annual report? Are you going to try to raise $20,000 with an event? What is a […]
6 Tips for Making Your Fundraising Program Better
3. Master the art of continuous improvement even in the face of set-backs, which are inevitable.
20 Money Saving Tips for Fundraisers
3. Batch your fundraising appeal letters. Send out 150 at a time. Test out different messages, graphs, charts, quotes, pictures, see what works with who. This way you can avoid an appeal letter that bombs.
Who do you need on your board and how can you get them there?
If your nonprofit is new, making a tiny amount of money with events, or has a disengaged board, it might be time to get new board members. Where do you find them? You want people high up in a corporation, so that they can approve thousands to sponsor your event, or a year-end gift to […]