Why is being a fundraiser so awesome?
Why do we keep getting up, day after day, to go and do this work? One person I chatted with this week makes more as a pedi-cab driver than as a fundraiser! I mean, I am super impressed that they do a pedi-cab as well as fundraising, but let’s face it, fundraising at the lower […]
9 ways to tell an old story in a new way
If you’ve worked in marketing or fundraising a nonprofit for any length of time, you’re probably familiar with the problem of how to keep telling your nonprofit’s story in a fresh way. You’ve got grants to write, appeals to write, and newsletters to write so often it can be a challenge to keep the […]
Communicating to Keep Your Alumni Giving [Recording]
Are you a K-12 school looking for more funds? Are you trying to figure out a way to keep your alumni giving, even if you haven’t had much success at communicating with them in a consistent way before? You might like this recording of a webinar I did with Blackbaud a week ago. In it, […]
How to write a story for an appeal letter
People usually dread getting appeal letters. They want to trash them. But every once in awhile, someone opens one. And then you’ve got a chance. You might get them to read past the first paragraph. And possibly, do more than glance at the picture.
Imagine if people looked forward to getting your appeal letter. Imagine if they were excited to get your grant proposal!
[SLIDES] How to get your nonprofit e-newsletters opened
If you missed my webinar on how to get more people to open your nonprofit e-newsletters last year, it’s coming up again on June 6th! Click here to learn more. For a free preview of what you’ll learn, check out these slides here: [raw] How to Get People to Open Your Nonprofit E-newsletter Webinar Preview […]
Reader Questions: How to retain association members?
So what will convince people that it’s a good idea to belong to your association?
Here’s my answer.