The Best Donor Thank You Note I Have Ever Received
This is the best thank you note I’ve ever gotten. I’m a monthly donor for HOPE Inc, (Helping Other People be Empowered) http://hopbe.org, and it is written by a participant. It made me stay a donor to them. What makes it special? First of all, read it. It says, “I pray this note finds you […]
Do you even market to donors, bro?
This is your donor. Your average donor is a woman over the age of 60. She can’t read the tiny writing you put on your appeal letter. She may not even open emails from your nonprofit. How do you reach her? This is your typical donor! She is lifting! Hard! She is giving to […]
Does this look familiar?
Hi! As you know, I LOVE to help people write more effective appeal letters. Here’s an appeal letter that I just got from Medcins Sans Frontieres/Doctors Without Borders. It is a very effective appeal letter. Let’s look at why. What makes this an effective appeal letter? They are giving me a membership card, similar to […]
This book could make people open your year end fundraising email
I can already hear you. Mazarine, this isn’t a fundraising book! Mazarine, this book looks like it’s just for the business world! Mazarine, are you going to the dark side? My answers to you are 1. Yes it is 2. Not only them 3. And NO. What’s Cashvertising all about? For a minute, let me […]
The new rules for fundraising
Do you like to break the rules? ME TOO! Let’s begin. Here are the old rules of fundraising 1. Talk at your donors. Don’t engage in a conversation. Who has time to talk to donors on the phone all day? Not me! 2. Assume your donors know about your cause as much as you do. […]
A Brutally Honest Nonprofit Newsletter Critique
Let me make it clear. I love nonprofits. I love our sector. I love nonprofit newsletters. My heart rises with delight when they’re done well. But when a nonprofit has a lot of money, and a communications person, and doesn’t bother to train this person in donor centered communications, or, worse, doesn’t let them do […]