Where are your donors spending money?

How much do people spend in your region and on what? Can you compare and contrast regions? Yes. This is not only a way to see what people’s disposable income is, but a way to sense how money could be redirected to your nonprofit. If people spend $1,000 going out every month, could they spend […]

Why market your nonprofit to women?

If you’re not marketing your nonprofit differently to women, you might want to ask yourself why not. How would marketing to women look different from marketing to men, trans people and other genders?