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Online eğlence için bettilt kategorileri giderek daha fazla kullanıcı çekiyor.
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Who do you think you’re talking to? Managing Gen Y
Gen Y has been accused of a lot of things. Ego-centricity. Being not able to finish things. Needing a trophy for everything.
I disagree with labeling people Gen Y. The challenge with classifying people according to arbitrary periods of time is that you will find that many people, perhaps too many, are exceptions to the rules you’ve laid out for a “generation.”
How to get money in the mail
What dream do your donors have?
Do you know what keeps your donors up at night? Do you know how they’ve tried to solve this issue in other ways? Do you know what their dream is? Do you know their ideal solution? Say you’re a museum in a small city. Your donors may come to you because they fear they are […]
What makes people want to give to you?
Five things can make people want to give to you, according to Robert Cialdini’s book, Influence. Reciprocation This is also known as the give and take and take. If you give a donor a flower, they might feel more inclined to give money to your organization. This is also the way the free sample works, […]
Marketing Your Nonprofit: 5 More Things to Learn from The Long Tail
There’s a reason you’ve never seen a full picture of me on here! Yeah, I’ve got a long tail. It’s kind of got a “Puff The Magic Dragon” vibe. But I roll with it.
So, in the spirit of my long tail, here’s what I learned from Chris Anderson’s bestseller The Long Tail, and how this applies to your nonprofit!
Five Things That You Can Learn from “The Long Tail” for Marketing Your Nonprofit
What is the Long Tail?
It’s a book by Chris Anderson, who talks about the internet’s ability to keep a product going long after it should have stopped selling. The Long Tail means that there are no masses, but lots of people with very specific sets of niches and interests. Mr. Anderson looks at the business models of Zappos, Amazon, Ebay, Apple, Google, and other top American companies, and tries to decipher how they keep up with the changing pace of the business world and the internet markets.
This can apply to your charity, and I’m going to tell you how after the jump.