Yeah, you know you need to learn how to delegate, how about right now?
So, I’m going to speak it out loud, this is the dirty little secret of our profession, as development staff, as fundraisers.
How many stories should you put in your newsletter or appeal?
This last week, Katya Anderson wrote about the numbing of our compassion when we have heard lots of statistics and lots of stories. I was just reading about this trend in “Half the Sky” and it frankly shocked me, that people could care less and less about greater quantities of people, the more stories that […]
Reader Questions: Bootstrap your nonprofit startup in 4 steps!
Hi Molly!
First off, I love that you’re helping women get wheels. When I worked in a domestic violence shelter, this is something that would hamper women in getting the services that they needed, whether baby-sitting, counseling, welfare, etc. A car can mean the difference between a job and no job, and between a woman having to return to an abuser or not. Thank you for recognizing this.
Reader Questions: Do you need more money in the mail? 3 steps
Recently, a fabulous newsletter subscriber from Tasmania wrote to me, (Hi Carmen!) and asked me how she could improve her direct mail results. To this I say, everyone has a different key to unlock their hearts. Phil Cubeta, a teacher of philanthropy at American University in Pennsylvania, asks donors, “Aside from your family, what do […]
Are you a nonprofiteer AND a good consumer?
Have you ever stopped and asked yourself, “Would my donors have more attention and money to give to my cause if they weren’t constantly buying new products and being distracted by new advertisements?”
Now is the time to send your Holiday Appeal!
So how to make sure your holiday appeal works for your organization? Does it have: 1. Testimonials? 2. Stories? 3. Pictures? 4. Stats? Have you segmented your appeal to donors who give for certain reasons? For instance, if you are sending this letter to people who give to your nonprofit through their faith-based institution, are […]