Rewriting an appeal letter: Making it better
It’s that time of year when we write appeals! This series is all about how to write a better appeal for your nonprofit. Here’s another appeal letter for us to take a look at. It’s not at death’s door, but it needs some work. How can we make it better? ————————————————————————– Dear It’s a fact […]
Rewriting an Appeal Letter : Cut out the Gangrene
Today we’re going to do a little medical clinic on this appeal letter. First, let’s cut out the gangrene. So, scan the patient below. What needs to be cut? ————————————– Dear «Salutation»: Recently, our nation and communities participated in one of the most fundamental rights of a free society – voting. You understand the influence […]
11 Tips On How to Write Original Appeal Letters
What makes a good appeal letter?
In this 15 minute interview we go into detail on what makes a good appeal letter you’ll see real examples from acquisition mailings from Smile Train and from St. Joseph’s Indian School, and a breakdown of the techniques they use with typographics and content that make their appeal letters effective. [raw] [/raw] Want to write […]
Getting that second donation-interview with Melinda Snow Olson
Today we’re chatting with Melinda Snow Olson. Melinda Snow Olson has been a marketing executive, small business owner, top-of-her-class MBA, university strategy instructor, and marketing process consultant. Working with both established brands and entrepreneurial start-ups, Melinda has supported hundreds of small businesses and sales professionals. She has created marketing programs, processes, and lead generation systems, […]
Try this one phrase in your next appeal
Are you wondering how to make your nonprofit appeals more persuasive? Try this one simple phrase. Even a penny will help. This study suggests that when you want assistance (and donations) from people, simply pointing out that even a small offering is acceptable and worthwhile to you is likely to be an effective strategy. […]