Thinking about your year end appeal?

Are you writing an appeal letter right now? If you’re going to send an appeal letter for your nonprofit at the end of the year, it’s time to start thinking about how to make this year’s appeal letter do even better than last year’s. You’ve got to start now. Luckily, with this course, you can […]

Goal, Motivation, Conflict

How do you know if your nonprofit story is any good? Are you stuck with writing a story right now? How can you make it better? Well, first of all, Check out Goal, Motivation, Conflict. Does your story have all three of these things? If not, rewrite it. So, what’s a principle of Goal? A […]

How can screenwriting help you write your nonprofit story?

  Why do people give us money? It could be because we asked them. Guilt, fear, hope, or even, possibly, because they want more meaning in their lives. But how do we help them find that meaning, through giving to our cause? “Stories are equipment for living.” -Kenneth Burke If Burke is right, then your […]

5 Types of Matching Gift Letters Every Nonprofit Should Be Sending

Hi everyone! Do you want more matching gifts? Yes? Well, then today I’m gifting you a guest post by Adam Weinger, President of Double the Donation. In a less professional world, you and 12 friends could paint ‘MATCHING GIFTS’ on your bare chests and parade around town. Everyone would learn about how easy it is […]

How can you inspire generosity?

When I was back on the east coast for the holidays, I went to a radical bookstore with my parents in Brattleboro, Vermont. This bookstore was special. And before long, I was browsing around, and I found this book, Inspiring Generosity, and started to read it. It’s by Barbara Bonner, a fundraising consultant and nonprofit […]

I am learning how to write. How about you?

I am always learning how to write. It does get easier, but there’s always another mountain to climb. For right now, for example, I feel like I’ve got appeal letters nailed, but I’m learning how to write a screenplay. In our nonprofits, we have to write all the time. Grant proposals. Enewsletters. Appeal letters. Annual […]