We need endings
What can you give your donor? Endings. Your appeal letter, your annual report, your grant proposal, your case statement, your capital campaign, your newsletter, your website, all of these places can provide an ending for your donor, and put clean finished edges on 10 minutes of their lives. Like my friend Vanessa Chase of The […]
How can you make your nonprofit writing more persuasive?
Yesterday we talked about what makes people turn around their criticism about your nonprofit when you’re speaking about your cause in person. If you haven’t read that post yet, go read it now. I’ll wait. Are we back? What about if you’re WRITING to people instead of talking with them (and listening to them?) […]
This annual report helped their appeal raise over $460,000
Here’s an exclusive interview with YWCA Cincinnati annual report creator Nancy Spivey. Their annual report (combined with their appeal letter) made them over goal, which was over $449,000! How did they do it? What made it so successful? What did their donors say? Here’s the answer! Mazarine Treyz: So I was looking at your annual […]