Your Ultimate Guide to Successful Year-End Appeals E-course

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If you’re like the rest of us, you’re working hard on your appeal right now, and this might be the only paper appeal you’re sending this year.

Are you worried because your appeal didn’t bring in much last year?

Do you have trouble getting people to open your nonprofit appeals?

Do you want to learn the tactics of successful appeal copywriting that will help people tear open your envelope and write you a big check?

Whether you are an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics in this e-course to take your appeal letter to the next level. We’re going to cover it all.

Your Ultimate Guide to Successful Year End Appeals E-Course gives you everything you need to make this year’s solicitation package the best ever.

Starting right away you can:

✔  Make sure your envelope gets opened
✔  Craft killer opening lines
✔  Make it easy for your reader to understand why you’re asking
✔  Learn how to use stories and statistics for the greatest impact
✔  Find out which words to use a lot of – and which words to never use!
✔  Learn the essential elements of an “I will give to you now!” reply card
✔  Use social media to leverage your work and boost your results
✔  Have fun writing your letter and creating your package!

Why should you take this course now?

Plain and simple, your business writing is not about you. This is by far the most important axiom of any copywriter. The reason? Because you’re selling to other people and therefore what they need and want is much more important than you.How many times have you read copy like this? “The mission of ABC company is to deliver the highest level of customer service by providing innovative products and services unmatched in the marketplace. Our world-class staff is the best because we treat them well so they deliver the best to our customers.Now that you’ve researched your ideal customer’s pain points and buying journey, it’s time to build your marketing so it meets your prospects along the way. That means anticipating their questions and answering them exactly where they need to be met.The idea is simple: Build a bridge between where your prospects are and where they want to be. You’ll need to do this in several ways. The first, and most important way, is through your website, email and the content that you deliver.According to Blackbaud’s 2021 Giving Report, 25% of money is raised in the last quarter of the year. We know that around the holidays, people tend to give more, both online and offline. This means that your year-end appeal letter is a critical element of your fundraising success.

Why do people give in the last quarter of the year?

Maybe they want the tax write-off, or because of the holiday spirit, or maybe because you only mail out one appeal letter a year.
Because people give more in December than any other time of year, you MUST ask now for your nonprofit. Making your year end appeal the best it can be is critical to your nonprofit’s success.

What will you learn to help your year-end appeal be the best it can be?
What's Included:
Module 1: Getting Ready to Write: What's in Your Toolkit?
✔ How to Gather Stories
✔ Build and polish your mailing list
✔ Not all prospects are created equal – get better results with segmentation
✔ Chase your worries away with a donor survey
✔ How to encourage folks to read your pearls of passion
✔ Where to start? With the PS!

BONUS: A gift of Tons of Money in the Mail, a webinar by Mazarine Treyz

Module 2: The Whole Enchilada... and a Nice Cheesy Story
✔ What emotions make your donors give AND
✔ How to tell your best emotional story
✔ One little word that makes a HUGE difference in your appeal
✔ Key elements of your compelling appeal letter
✔ Breaking down a stunning appeal package, piece by piece

BONUS: A Sample Year-End Appeal Timeline
Module 3: Writing, Editing and Design, Oh My!
✔ How to analyze your writing to make your story even more powerful
✔ How to increase the impact of your appeal 10 fold
✔ Making your pictures tell a story
✔ Super-effective Calls to action

BONUS: Donor centered appeal letter checklist

Module 4: Get Your Appeal (and Your Donor's Wallet) Opened
✔ Envelopes that Scream Open Me!
✔ Who’s the Letter From?
✔ Can I Skim it?
✔ New Enclosures Trends
✔ How Personal Can You Get?
✔ How Easy Can You Make it for Me?
  • BONUS: Starting Your Swipe File with the Grand Controls

We grew our appeal 244%!

"I just wanted to share some very encouraging news now that our year-end appeal is winding down. With what I’ve learned from you, and a lot of donor cultivation, we have seen our annual appeal grow 244% over last year. I am stoked!"

-Judi De Souter, New York City, NY, USA
Module 5: Close the Loop - Spread the Love
✔ How to boost response with follow-up calls
✔ Leveraging through email and social media
✔ Don’t forget to thank – the right and wrong way
✔ How email is different – make your emails burst with gratitude
✔ When to make the perfect thank you phone call
See a Sample of this Course

After just one session...

“I’ve been trying for years to figure out how to write about our non-profit in a way that moves folks to action. After just one session of your Make Tons of Money in the Mail seminar that I finally got how to do that! Because of the shift in copy inspired by Tons of Money in the Mail, Nourish America is being featured in a special report on Hunger that will be in the Chicago Sun Times along with heavy weights – Feeding America and Meals on Wheels! The editor specifically told me that she was particularly excited about how visceral my copy was and that she’d never seen hunger described like that before!

-Mary Morgan, Nourish America co-director, Ojai, CA

TONS of ideas! Extremely valuable!

“Tons of Money in the Mail gave me TONS of ideas for making our year-end direct mailing more effective. The opportunity for questions and answers was also extremely valuable! Thanks!” 
—T.J. Holsen, Development Director, Parents as Teachers of Lake County, Inc. Indiana 
Many fresh ideas!

"Your Tons of Money In the Mail webinar gave me many fresh ideas that I would like to incorporate into my upcoming mailings. I plan to review my notes and the supplemental materials provided in order to create an “action plan” for the lessons learned. Thank you!”

-Amanda Parker, Grants and Development Manager, OPERA America

Students say:

"This has been one of the best webinars I’ve attended. Incredible amount of information that I can’t wait to implement at work. Thank you so much!”

-Jen Hiebert, Palouse Clearwater Environmental Institute, Moscow, Idaho

BONUS Year End Appeal Critique

This e-course includes a wonderful chance to get your year-end appeal reviewed and critiqued by Mazarine Treyz, to help you get higher numbers of donors and higher donation amounts! (For the first 10 registrants!)

PLUS 3 Recorded Webinars

This e-course includes three recorded webinars, available when you are, each worth $97 each! 
About the Teacher
Mazarine Treyz has helped small nonprofits raise more with their appeal letters since 2007. As the development director of a small arts nonprofit, she helped raise fundraising results from a fall appeal to a winter appeal 200% simply by redoing the appeal letter strategy, and engaging and reactivating donors. She has raised tens of thousands with appeal letters for domestic violence agencies, arts nonprofits, social justice nonprofits, education nonprofits, and more. In 2014 she helped 5 nonprofits raise over $5K with their first year end appeals, and in 2015 she helped a nonprofit raise $66K with a spring appeal.  

Ms. Treyz has co-founded a nonprofit and worked in fundraising roles for 10 years. She’s raised millions for small, national and international charities via grants, events, sponsorships, crowdfunding, appeals and more.
We tripled our return!

"In 2015 I took a course from you on Year-end appeals. The letter I wrote (with your amazing help) tripled what any of the previous year-end letters had done (We made $34K, up from $11K). Thank you!" 

    -Judy Hughes, Adult Resource Alliance Yellowstone County, Billings, Montana

Your Investment

For appeal letter critique alone, you would pay $1,500,
plus for each webinar, you could end up paying $100 each. That's $1,800! Not including the whole 5 module course! 

But the investment for this year-end appeal e-course is just $497 $397.  

 Enroll now to get instant access.
Sign Up For The Ultimate Guide to Successful Year End Appeals E-Course Now
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Year-End Appeal E-course Price just $497 $397 for 5 comprehensive modules and 3 recordings!
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Frequently Asked Questions

Who is this for?
Nonprofit professionals who want to double their return in their appeal letter.

Who should take this?

Anyone who has any input in the year end appeal process. That means marketing staff, fundraising staff and executive directors.

I'm a consultant, is this for me? 

Absolutely! Expand your skills and knowledge with this course. Consultants take this course and use it for their clients all the time.

What is an E-course?
An e-course is written material, sent to you every module, in a printable format. It will also include a recorded webinar. We created this format so that you can go at your own pace, and fit the e-course into your busy schedule.

Want to see a free sample of the first module of this e-course? Just click here 

How much does the year-end appeal e-course cost?
The total value of the training, templates, bonuses and the critique is $1500.  But during this sale you can get access and pay only  $497 $397 for 5 modules of this course, plus 3 recorded webinars. That's a ridiculous savings of over $1,100!

What payment processing options are there?
You can pay through Paypal or Stripe with any major credit card for this course.

Do I need specialized software to take part in this class?
No, you do not need specialized software. Your year end appeal can be created in Microsoft Word or Open Office.

Will you look at my year end appeal for me?
If you are one of the first 10 registrants, you'll get a personalized annual report critique from me up until October 31st.

Will you look at my year end appeal from last year AND this year? 
You're welcome to send both to me if you are one of the first 10 registrants. I love to see before and after year end appeals from this class!

Is it live?
One person asked, is it a live webinar that I’ll need to login to attend? It is not a live webinar. Because of everyone’s busy schedules, we are making this e-course of written material, plus 3 recorded webinars, so that you can learn this information exactly when it is convenient for you.

How long will the course take me to complete?
The course will take roughly 2 hours a module. There are also 3 recorded webinars that may take a little more time.

Will there be printable materials?
Yes! Every module you will get an email with an attached pdf that you can print and put into a binder.

Will there be practice exercises to complete?
Yes, there will be practice exercises to complete. I include worksheets and templates in all of my webinars and e-courses. I believe that if you apply your learning instantly, then it sticks!

Is there a money-back guarantee?
Due to the digital nature of this course, you'll get access to it all at once. Therefore we do not offer refunds. If you have questions, please feel free to email me.

I have another question that's not addressed here. Who do I talk with?
Just email us at or call 503-673-3863 and we will get right back to you.
See a Tour of this Course