Your Ultimate Guide to Successful Year-End Appeals E-course
Your chance to enroll & save $100 ends in:
If you’re like the rest of us, you’re working hard on your appeal right now, and this might be the only paper appeal you’re sending this year.
Do you have trouble getting people to open your nonprofit appeals?
Do you want to learn the tactics of successful appeal copywriting that will help people tear open your envelope and write you a big check?
Whether you are an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics in this e-course to take your appeal letter to the next level. We’re going to cover it all.
Your Ultimate Guide to Successful Year End Appeals E-Course gives you everything you need to make this year’s solicitation package the best ever.
Starting right away you can:
✔ Craft killer opening lines
✔ Make it easy for your reader to understand why you’re asking
✔ Learn how to use stories and statistics for the greatest impact
✔ Find out which words to use a lot of – and which words to never use!
✔ Learn the essential elements of an “I will give to you now!” reply card
✔ Use social media to leverage your work and boost your results
✔ Have fun writing your letter and creating your package!
Why should you take this course now?
Plain and simple, your business writing is not about you. This is by far the most important axiom of any copywriter. The reason? Because you’re selling to other people and therefore what they need and want is much more important than you.How many times have you read copy like this? “The mission of ABC company is to deliver the highest level of customer service by providing innovative products and services unmatched in the marketplace. Our world-class staff is the best because we treat them well so they deliver the best to our customers.Now that you’ve researched your ideal customer’s pain points and buying journey, it’s time to build your marketing so it meets your prospects along the way. That means anticipating their questions and answering them exactly where they need to be met.The idea is simple: Build a bridge between where your prospects are and where they want to be. You’ll need to do this in several ways. The first, and most important way, is through your website, email and the content that you deliver.According to Blackbaud’s 2021 Giving Report, 25% of money is raised in the last quarter of the year. We know that around the holidays, people tend to give more, both online and offline. This means that your year-end appeal letter is a critical element of your fundraising success.
Why do people give in the last quarter of the year?
Maybe they want the tax write-off, or because of the holiday spirit, or maybe because you only mail out one appeal letter a year.
Because people give more in December than any other time of year, you MUST ask now for your nonprofit. Making your year end appeal the best it can be is critical to your nonprofit’s success.
What will you learn to help your year-end appeal be the best it can be?
What's Included:
Module 1: Getting Ready to Write: What's in Your Toolkit?
✔ How to Gather Stories
✔ Build and polish your mailing list
✔ Not all prospects are created equal – get better results with segmentation
✔ Chase your worries away with a donor survey
✔ How to encourage folks to read your pearls of passion
✔ Where to start? With the PS!
BONUS: A gift of Tons of Money in the Mail, a webinar by Mazarine Treyz
Module 2: The Whole Enchilada... and a Nice Cheesy Story
✔ Breaking down a stunning appeal package, piece by piece
BONUS: A Sample Year-End Appeal Timeline
Module 3: Writing, Editing and Design, Oh My!
BONUS: Donor centered appeal letter checklist
Module 4: Get Your Appeal (and Your Donor's Wallet) Opened
✔ Who’s the Letter From?
✔ Can I Skim it?
✔ New Enclosures Trends
✔ How Personal Can You Get?
✔ How Easy Can You Make it for Me?
BONUS: Starting Your Swipe File with the Grand Controls
Module 5: Close the Loop - Spread the Love
After just one session...
TONS of ideas! Extremely valuable!
“Tons of Money in the Mail gave me TONS of ideas for making our year-end direct mailing more effective. The opportunity for questions and answers was also extremely valuable! Thanks!”
Many fresh ideas!
"Your Tons of Money In the Mail webinar gave me many fresh ideas that I would like to incorporate into my upcoming mailings. I plan to review my notes and the supplemental materials provided in order to create an “action plan” for the lessons learned. Thank you!”
-Amanda Parker, Grants and Development Manager, OPERA America
Students say:
"This has been one of the best webinars I’ve attended. Incredible amount of information that I can’t wait to implement at work. Thank you so much!”
-Jen Hiebert, Palouse Clearwater Environmental Institute, Moscow, Idaho
About the Teacher
Mazarine Treyz has helped small nonprofits raise more with their appeal letters since 2007. As the development director of a small arts nonprofit, she helped raise fundraising results from a fall appeal to a winter appeal 200% simply by redoing the appeal letter strategy, and engaging and reactivating donors. She has raised tens of thousands with appeal letters for domestic violence agencies, arts nonprofits, social justice nonprofits, education nonprofits, and more. In 2014 she helped 5 nonprofits raise over $5K with their first year end appeals, and in 2015 she helped a nonprofit raise $66K with a spring appeal.
Ms. Treyz has co-founded a nonprofit and worked in fundraising roles for 10 years. She’s raised millions for small, national and international charities via grants, events, sponsorships, crowdfunding, appeals and more.
"In 2015 I took a course from you on Year-end appeals. The letter I wrote (with your amazing help) tripled what any of the previous year-end letters had done (We made $34K, up from $11K). Thank you!"
-Judy Hughes, Adult Resource Alliance Yellowstone County, Billings, Montana
plus for each webinar, you could end up paying $100 each. That's $1,800! Not including the whole 5 module course!
But the investment for this year-end appeal e-course is just $497 $397. Enroll now to get instant access.