New Free One Hour Webinar: Secrets of Keeping Your Donors With Email
WHEN: Tuesday, August 5th 2014
12:00 noon PT / 3:00 pm ET
WHO: Melinda Snow Olson, owner of Left-Brained Marketing
It doesn’t have to cost a lot to keep your donors. In fact, one of your solutions is sitting right under your nose.
You probably already use this tool, but don’t realize what else it can do.
I’m talking about your email program.
Your email program can send autoresponders to help new donors feel more engaged with you, without you having to lift a finger.
You know how hard it is to get new donors. It is some of the most important, and most time intensive work you do.
But the truth is that you are probably spending so much time and money to get new donors that you are ignoring a critical element of continued success and growth.
In fact, the best way to continue to grow your donor base is by keeping more of the donors you already have.
This one-hour free webinar will help you:
- Understand the “leaky bucket” and what to do about it
- Learn about autoresponders, and why you should care
- Think of types of content that you can use in autoresponders
- The webinar recording
- The webinar slides
- A worksheet to start thinking about your autoresponders
About the presenter:
Melinda Snow Olson has been a marketing executive, small business owner, top-of-her-class MBA, university strategy instructor, and marketing process consultant. Working with both established brands and entrepreneurial start-ups, Melinda has supported hundreds of small businesses and organizations. She has created marketing programs, processes, and lead generation systems, and trained business owners and teams in the best ways to plan, execute, and follow-through on their marketing for greatest impact.
For more than 20 years, her focus has been on growing organizations by building marketing and sales systems for lead generation, customer acquisition, and client retention. Her approach helps her clients simplify the work and gain greater control and insight so they can focus on what they love to do best.