Welcome to the Fantastic Monthly Giving Course
Module 1: Starting monthly giving
- How can you create a monthly giving program?
- Convincing the boss that monthly giving is a good idea
- Identifying potential monthly givers
- What giving levels should youty have?
- What premiums can you offer?
- Making sure you can track and process monthly gifts in your donor database
- Setting up reports in your database to track monthly giving
Module 2: Making Donors Aware of Monthly Giving
- Helping tie monthly gifts to a specific purpose
- Costing out a monthly giving awareness campaign
- Examples of acquisition strategies for monthly giving programs, including appeals, radio, web, Email, and texting.
- How to test what works and what doesn’t work with your monthly giving marketing
- Creating an identity or affinity group
- How to create mini-segments for monthly giving donors
Module 3: Welcoming your new monthly givers
- How to write a series of welcome emails
- How to create a cost-effective welcome kit
- Engaging monthly givers after the honeymoon period
- Creating branded communications for monthly givers
- How often should you thank monthly donors?
- Asking outside of the monthly gift program
- What loyalty programs can teach us about monthly giving
- Unique ways to appreciate your monthly givers
- Why do people stop monthly giving?
- Avoiding the pitfalls of monthly giving
- How much should you communicate with monthly givers?
- Upgrading, when to ask, how to ask
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