18 Email Subject Line Strategies That Will Increase Your Open Rates

  Are you tasked with sending out your nonprofit’s e-newsletter? Has it been a few weeks or a few months since you sent out your last one? Is it because you get discouraged? Do you wish you knew better ways to get people to open your enewsletter? If so, read on!   Change your subject […]

3 Brutally Honest Appeal Letter Critiques Part 3

Did you read my first terrible appeal letter? If not, here it is! Did you read the second brutal appeal letter critique? Here it is. Here’s the last brutal appeal letter critique, HRC’s 2015 appeal letter.   I got this letter because I gave a small donation to Human Rights Campaign at Portland Pride in […]

3 Brutally Honest Appeal Letter Critiques Part 2

Did you read my first terrible appeal letter? If not, here it is! This second brutally honest appeal letter critique is brought to you by the VNSNY. This appeal letter was sent to my great aunt from the Visiting Nurse Service of New York. It reads, in its entirety, “Dear Friend of VNSNY, When you […]

3 Brutally Honest Appeal Letter Critiques Part 1

Sooooo I was cleaning out my files the other day and I found the first appeal letter I ever wrote. Join me in 3 brutally honest appeal letter critiques, starting with my very first appeal letter! Appeal Letter 1: 2006 domestic violence appeal letter that I wrote So, what did this appeal letter say? It […]

Having trouble connecting with high net worth donors?

Have you ever struggled to connect with high net worth donors? Are you feeling frustrated because you make so little, and they have so much? Most of us cannot help but respect people with money. Theoretically, we may feel that it’s foolish to defer to a person just because he is rich, but when we […]

How your donors view money

Do you want more donors? If so, you might wonder where your current donors came from. But what makes your current donors give, and how can you get them to give more? You can survey your donors of course, and the answers might range from, “Someone asked me” to “I feel it’s my duty to […]