Should you be worried about your appeal letter?
It’s time to start sending out your appeal. Should you be worried? Well, if you haven’t done the background work to make your letter successful, then YES. You should be worried. What is that background work that makes your letter successful? 80% of your success depends on this
10 Tips To Write a Better End-of-Year Nonprofit Appeal
Are you working on your end of year appeal right now? What are you doing? An in-house mailing, acquisition mailing or both? For those of you playing along at home, What’s an in-house mailing? It’s a letter to your current list of donors. What is an acquisition mailing? It’s when you try to get new […]
Getting Your Donor to Give More in Your Year End Appeal
How do you get your donor to upgrade? If you take a page from St. Joseph’s Indian School below, here’s how you get donors to upgrade. You thank them. You show lots of pictures of smiling children, the people they have helped. You give them one or two reply devices You give concrete reasons to […]
Rewriting an appeal letter: Making it better
It’s that time of year when we write appeals! This series is all about how to write a better appeal for your nonprofit. Here’s another appeal letter for us to take a look at. It’s not at death’s door, but it needs some work. How can we make it better? ————————————————————————– Dear It’s a fact […]
Rewriting an Appeal Letter : Cut out the Gangrene
Today we’re going to do a little medical clinic on this appeal letter. First, let’s cut out the gangrene. So, scan the patient below. What needs to be cut? ————————————– Dear «Salutation»: Recently, our nation and communities participated in one of the most fundamental rights of a free society – voting. You understand the influence […]
11 Tips On How to Write Original Appeal Letters
