Get to know your donor’s digital body language
This is Mazarine Treyz of Wild Woman Fundraising, and today I am talking with Mr. Greg Warner of iMarketSmart, who will be speaking at our Nonprofit Leadership Summit on September 27-29th, 2016. So Mr. Greg Warner, who are you and what do you do? GW: Okay. I am CEO of MarketSmart, and you’re right, the […]
The Best Donor Thank You Note I Have Ever Received
This is the best thank you note I’ve ever gotten. I’m a monthly donor for HOPE Inc, (Helping Other People be Empowered) http://hopbe.org, and it is written by a participant. It made me stay a donor to them. What makes it special? First of all, read it. It says, “I pray this note finds you […]
Do you even market to donors, bro?
This is your donor. Your average donor is a woman over the age of 60. She can’t read the tiny writing you put on your appeal letter. She may not even open emails from your nonprofit. How do you reach her? This is your typical donor! She is lifting! Hard! She is giving to […]
Getting that second donation-interview with Melinda Snow Olson
Today we’re chatting with Melinda Snow Olson. Melinda Snow Olson has been a marketing executive, small business owner, top-of-her-class MBA, university strategy instructor, and marketing process consultant. Working with both established brands and entrepreneurial start-ups, Melinda has supported hundreds of small businesses and sales professionals. She has created marketing programs, processes, and lead generation systems, […]
How to speak the 5 love languages for your donor
Do you ever wonder how to connect better with your donors? Do you wish you knew what would be really meaningful to your donors, that would make them engage and feel more connected to your nonprofit? Why not try the 5 love languages? Have you ever heard about the 5 love languages? It’s a book […]
Communicating to Keep Your Alumni Giving [Recording]
Are you a K-12 school looking for more funds? Are you trying to figure out a way to keep your alumni giving, even if you haven’t had much success at communicating with them in a consistent way before? You might like this recording of a webinar I did with Blackbaud a week ago. In it, […]