Welcome to Your Ultimate Guide to Successful Year End Appeals Course
Module One: Getting Ready to Write: What’s in your toolkit?
- How to Gather Stories
- Build and polish your mailing list
- Not all prospects are created equal – get better results with segmentation
- Chase your worries away with a donor survey
- How to encourage folks to read your pearls of passion
- Where to start? With the PS!
- What emotions make your donors give AND
- How to tell your best emotional story
- One little word that makes a HUGE difference in your appeal
- Key elements of your compelling appeal letter
- Breaking down a stunning appeal package, piece by piece
Module Three: Writing, Editing and Design Oh My!
- How to analyze your writing to make your story even more powerful
- How to increase the impact of your appeal 10 fold
- Making your pictures tell a story
- Super-effective Calls to action
Module Four: Get the Appeal and Your Donor’s Wallet Opened
- Envelopes that Scream Open Me!
- Who’s the Letter From?
- Can I Skim it?
- New Enclosures Trends
- How Personal Can You Get?
- How Easy Can You Make it for Me?
Module Five: Close the Loop – Spread the Love
- How to boost response with follow-up calls
- Leveraging through email and social media
- Don’t forget to thank – the right and wrong way
- How email is different – make your emails burst with gratitude
- When to make the perfect thank you phone call
Bonus Materials
1.Templates and Checklists
APPEAL LETTER BONUS TEMPLATE.pdf
Bonus Anatomy of A Fundraising Appeal Letter.pdf
Bonus-Designing-Your-Donate-Pages-for-Maximum-Donations.pdf
Bonus-End-of-Year-Mailing-Timeline.pdf
Donor-Centered-Appeal-Checklist.pdf
How-to-Vet-Mailing-List-Checklist.pdf
2.Sample Grand ControlsNickel-Mailing-toys-for-Tots.pdf
Ocean-Conservancy-Calendar-Mailing.pdf
Ocean-Conservancy-Grand-Control.pdf
Defenders-of-wildlife-membership-renewal.pdf
Salvation-army-winter-appeal.pdf
Humane-Society-Grand-Control1.pdf
If you want more examples please see Sofii.org or the Who’s Mailing What Archive by NAPCO.
3.Sample Grants Calendar
This spreadsheet can help you keep all of your deadlines, materials and contacts straight! Click here to download.
4.How to create earned income streamsHere are some ideas for how to create earned income streams for your nonprofit. Click here to download.
More Useful Articles about Appeal Letters
Want to see an appeal letter makeover?
Get a peek:Rewriting an appeal letter: Cut out the gangrene
CASE STUDY: How do you edit an appeal letter to make it even more effective?
Brutal Appeal LetterCritiques
Watch me tear apart this healthcare appeal
Brutally Honest Appeal Letter Critique
What makes a good story for your nonprofit appeal?
Getting your donor to give more in your year end appeal
A winning formula to write your appeal letter
10 tips to write a better end of year nonprofit appeal
A tale of two cities (in your appeal letter)
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