Anatomy of a Good Nonprofit Infographic

In my annual report e-course and webinars, I talk about how to make a good infographic.

Jackie of Lucy’s Love Bus has taken my advice and run with it!

What does Lucy’s Love Bus do? They help children with cancer afford therapies that can save their happiness during grueling cancer treatments. These therapies are not covered by insurance and most families cannot afford them. It can make such a difference in a child’s life, and help them keep fighting cancer! Lucy’s Love Bus provides alternative therapies including horseback riding, acupuncture, massage, chiropractic treatments, art lessons, and more.

I’m so proud of her that I just wanted to share what she made using a free tool called

What makes this a good infographic?


She starts with the facts about childhood cancer. She writes, “In the United States, 46 children are diagnosed with cancer each day; 12,500 are diagnosed each year.” This shows some of the need for their services.


Then Jackie continues with “Of the millions raised annually for cancer research, only 3-4% goes towards research of all 12 major types of childhood cancer.” “While most causes of adult cancers are based on lifestyle and environmental risks, the cause of most childhood cancers is still unknown.”

She’s emphasizing the fact that people are not researching the causes of childhood cancer. If a parent of a child with cancer looks at this infographic, this section will make them angry, and make them want to do something about it. It’s not RIGHT that people only research adult cancers!


She goes on to say” Cancer treatments can cost as much as $500,000 on average per child.” “Out of pocket medical expenses average about $34,000 over the course of treatment -which can last approximately 2.5 years.” Jackie shares the outrageous costs of cancer treatments, and how parents can simply not afford to pay for these treatments. This again emphasizes the need for these alternative therapies.


The final infographic is sad and something that a lot of people don’t know. It says, “Two thirds of cancer survivors have hearing loss, chronic pain, secondary cancers, organ damage, growth deficits, and more.”

What this is basically saying is that children’s need for services doesn’t stop once their cancer treatments are over. They can live with pain for years afterwards, if they are lucky enough to survive the grueling rounds of cancer treatments.

This is very clear. And they end with: “Lucy’s Love Bus focuses on helping children for whom a cure is too late; the ones that are suffering right now. We are the only national nonprofit that provides free integrative therapies to anyone diagnosed with cancer before the age of 21, either currently in treatment or suffering from the late effects of treatment”

The infographic uses no more than three colors, and is very clear on the need for this nonprofit’s work.

NOW it’s time to make an infographic that shares why it’s urgent to GIVE NOW! 🙂

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