I’m so pleased to tell you my new book, The Wild Woman’s Guide to Social Media, is here! It took two years of work, and I learned a lot along the way. I’m so grateful that I took this time to write the book, as a lot of social media can change in two years!
Here’s what people are saying:
“Treyz is a a bold writer and thinker who has experienced the rewards and travails of both nonprofit work and entrepreneurship. But her gift through all of her work is the ability to guide novices through the intricacies of the new digital world.
In her guide to social media, Treyz addresses entrepreneurs who want to enhance their reputations, gain customers, and communicate to like-minded people.
It is not written specifically to a nonprofit audience (like her fundraising book), but it works beautifully anyway for all of us who work in, consult for, or, in any way, swim in nonprofit circles. The principles and techniques Treyz explores work for anyone trying to get a foothold in the world of Web 2.0, and whatever lies beyond” Read more of the book review by Joanne Fritz, Editor of Nonprofits.About.com.
I *finally* cracked open WWGTSM last night & read through 6 chapters! I had to tell m’self it was time to go to bed & I could finish ruminatin’ later. Loved the writing – really clear, very focused & digestible. LOVE the pieces that I could take away w/o feelin’ overwhelmed.
I plan to tackle a couple of the action items at the end of the week, when things are calmer. Thanks SO much for writin’ the book AND fillin’ it with bucket-loads of worksheets. Holy cow!
-Paula Small, Certified QuickBooks ProAdvisor, Small Stepping Stones Small business bookkeeping.
Ebook and Physical Book Now Available. $49.97 for Physical book, plus shipping.
Ebook Price: $49.97
Table of Contents
|About Mazarine Treyz||vii|
|Preface: Their Rules and How We’re Gonna Break ‘Em||ix|
|Chapter 1: When the unthinkable happens||1|
|Chapter 2: The Obstacles, or Why people are not aware of the echo chamber||4|
|Chapter 3: Why You’ll Get Stuck||9|
|And What To Do About It||12|
|Chapter 4: Staying Private Online||16|
|Chapter 5: Don’t drink the unicorns||20|
|Chapter 6: Decide who to be online & who to reach||25|
|Chapter 6.1: What are Keywords?||29|
|Chapter 6.2: Keywords and Search Engine Optimization||33|
|Chapter 7: Start to Listen to Your Customers||36|
|Chapter 8: Tools You Need to Build a Community of Buyers||41|
|Chapter 8.1: Converting Visits to Sales, Step by Step||43|
|Chapter 8.2: The gold is in your list, AKA e-newsletters||49|
|Chapter 8.3: Your Blogging Roadmap||63|
|Chapter 8.4: LinkedIn = Fabulous for your Reputation||74|
|Chapter 8.5: Tweet your way to the Top||88|
|Chapter 8.6: Gonna be okay, just comment (and dance)||103|
|Chapter 9: Communicating Results – Which Metrics Matter?||112|
|Chapter 10: Finding Time To Do It All in 15 Minutes a Day||123|
|Chapter 11: Shut Your Facebook! Turning OFF||126|
|Chapter 12: Where next?||131|
|Chapter 13: A 30 Day Plan for Building Community – If you have no time to read the rest of the book, this chapter is for you.||135|
|Why Should We Use Social Media?||137|
|The Wild Woman’s Guide to Social Media Workbook||148|
|Your Keywords Worksheet||151|
|Your Competition Worksheet||152|
|Who You Are Worksheet||153|
|Who To Write For Worksheet||154|
|What Your Audience Wants Worksheet||156|
|What To Write About Worksheet||158|
|Possible Blog Post Topics Checklist||159|
|30 Day Checklist for Getting your Web Presence from Zero to 60||162|
|Essential WordPress Plugins Checklist||166|
|30 Day Plan for Dominating LinkedIn Checklist||168|
|30 Day Plan for Dominating Twitter Checklist||174|
|How Do you Automate Your Processes?||181|
|What if you only have 15 minutes a day?||183|
|30 Day Plan for Driving a LOT more Traffic to Your Website Checklist||184|
|Advanced Social Media Workflow: What to do daily, weekly & monthly||189|
|Track Your Progress with Metrics||190|
|LinkedIn Metrics Worksheet||191|
|Twitter Metrics Worksheet||193|
|Website Metrics Worksheet||195|
|Misc Metrics Worksheet||197|
|Sales Metrics Worksheet||199|
|Be More Anonymous Online Worksheets||204|
Out October 20th, 2012 Ebook and Physical Book Now Available. $49.97 for Physical book, plus shipping.
Ebook Price: $49.97